Sharpening commercial acumen: British Council
Top 60 managers from UK public body explore 'intrepreneurship' and hone commercial management skills in customised executive education programme.
Bath paid close attention to what we wanted to achieve. They asked the right questions and were fizzing with ideas. Together we came up with a programme that matched our needs superbly.
More than 60 leaders from the British Council sharpened their commercial leadership capabilities through a custom executive education programme at the University.
To equip leaders to enhance the British Council’s impact around the world, the programme began with an in-depth look at a range of financial management practices. It went on to help participants develop their entrepreneurial flair and apply it inside the organisation.
Delivered by top management academics, the programme featured action learning on current projects, business simulations and case studies.
To minimise travel for British Council staff flying into the UK from around the world, we ran the programme at the University's location in central London.
The British Council is a public body that seeks to create friendly knowledge and understanding between the UK and other countries. It employs around 11,000 people and works in more than 100 countries in the fields of arts and culture, English language, education and civil society.
What our client said
“From the outset, Bath paid close attention to what we wanted to achieve. They asked the right questions and were fizzing with ideas. Together we came up with a programme that matched our needs superbly.
“Bath developed detailed case studies from inside our organisation and elsewhere. These proved invaluable in giving participants a meaningful way to get to grips with the material as well as sparking ideas to apply in their part of the organisation.
“The facilitators had a high level of credibility with our senior staff. They adapted well to our culture and found the right balance between imparting their knowledge while also stimulating debate and creativity and generating energy and enthusiasm.”
- Caroline Wynn, Director of Learning and Development, British Council