UNIT CATALOGUE

EDUC0001: Exploring effective learning

Semester 1
Credits: 6
Level: Level 1
Assessment: CW100
Requisites:
Aims & Learning Objectives: This unit is intended for those students who wish to explore their own learning and to develop strategies for improving it. The unit reviews learning in lectures, tutorials, seminars etc and assessment as encountered by students in higher education. Starting from the students own approaches to learning it considers more effective ways based on experience and research.
Content: The nature of learning; what is learnt (skills, knowledge, values etc.); learning styles; learning in groups; autonomy in learning; communication as part of the learning process; study skills; presentation skills; time management; assessment and being assessed.
This is the recommended unit for those wishing to do one education unit in the year, outside their degree programme.

EDUC0003: Education in society

Semester 1
Credits: 6
Level: Level 2
Assessment: CW100
Requisites:
Aims & Learning Objectives: This unit will consider the role of education in society. It will be based on an assessment of the purposes of education and of educational organisations such as schools, colleges and universities. It will consider government policies towards education; how these policies are formed and what they mean in practice. Examples will be drawn from the UK and wider.
Content: Aims and purposes of education in different societies and through time; the politics of education; the role of state in education policy and practice: national curricula, national development plans, centralised and decentralised systems, the relationship between education and culture; the hidden curriculum; vocationalism; educational alternatives; Europeanisation and globalisation.

EDUC0005: Science education in practice

Semester 1
Credits: 6
Level: Level 3
Assessment: CW100
Requisites:
Aims & Learning Objectives: This unit considers teaching and theories of teaching within the context of science education. The unit includes practical activities within a teaching context which are designed to illustrate the underlying theories. The unit considers issues such as curriculum, assessment, purposes, elements of instructional design and the role of the teacher.
Content: The relationship between teaching and learning; issues related to designing a curriculum for science: why teach science, how do we learn science, elements of science teaching, conceptual nature of science learning; designing a science curriculum; implementing an aspect of a science curriculum and evaluating it; assessing learning in science.
This unit is intended for science, engineering and mathematics students who may be interested in a career in teaching.

EDUC0006: Issues in science education

Semester 2
Credits: 6
Level: Level 3
Assessment: CW100
Requisites:
Aims & Learning Objectives: This unit considers key issues in science education. Examples include: the purposes of science education, public understanding of science, how science is learnt, science learning in relation to practical experience, assessment of science learning, equal opportunities in science education.
Content: The issues will change from time to time, examples include: Theories of learning science, their practical implications and value to the science educator, for example, constructivism and Cognitive Acceleration through Science Education (CASE); the nature and role of practical experience in science learning; equal opportunities in science education; the purposes of science education in for example, the public understanding of science; the nature of science in National Curricula.

ESML0148: Chinese stage 3A (advanced beginners) (3 credits)

Semester 1
Credits: 3
Level: Level 1
Assessment: EX45 CW40 OR15
Requisites:
Aims & Learning Objectives: This course builds on the Chinese covered in Chinese Stage 2 A and B in order to enhance the student's abilities in the four skill areas.
Content: This unit contains a variety of listening, reading, speaking and writing tasks covering appropriate grammatical structures and vocabulary relating to China, Singapore and Taiwan.
There will be discussion in the target language of topics derived from teaching materials, leading to small-scale research projects based on the same range of topics and incorporating the use of press reports and articles as well as audio and visual material.
Students are encouraged to devote time and energy to developing linguistic proficiency outside the timetabled classes, for instance by additional reading and/or participating in informally arranged conversation groups and in events at which Chinese is spoken.
Flexible provision dependent on demand, but selection criteria based on past examination performance and a needs analysis may be imposed and/or prioritisation according to Programme requirements.

ESML0149: Chinese stage 3B (3 credits)

Semester 2
Credits: 3
Level: Level 1
Assessment: EX45 CW40 OR15
Requisites:
Aims & Learning Objectives: A continuation of Chinese Stage 3A
Content: A continuation of Chinese Stage 3A

ESML0154: French stage 9A (further advanced) (3 credits)

Semester 1
Credits: 3
Topic: French
Level: Level 2
Assessment: EX45 CW40 OR15
Requisites:
Aims & Learning Objectives: A continuation of the work outlined in French 8A and 8B
Content: This unit contains a variety of listening, reading, speaking and writing tasks covering appropriate grammatical structures and vocabulary.
Teaching materials used cover a wide variety of sources and cover aspects of cultural political and social themes relating to France. Works of literature or extracts may be included, as well as additional subject-specific material, as justified by class size. This may encompass scientific and technological topics as well as materials relevant to business and industry.
There will be discussion in the target language of topics relating to and generated by the teaching materials, with the potential for small-scale research projects and presentations. Audio and video materials form an integral part of this study, along with newspaper, magazine and journal articles.
Students are actively encouraged to consolidate their linguistic proficiency outside the timetabled classes, by additional reading, links with native speakers and participating in events at which French is spoken.
Audio and video laboratories are available to augment classroom work.

ESML0155: French stage 9B (3 credits)

Semester 2
Credits: 3
Topic: French
Level: Level 2
Assessment: EX45 CW40 OR15
Requisites:
Aims & Learning Objectives: A continuation of French Stage 9A
Content: A continuation of French Stage 9A

ESML0160: French stage 6A (advanced intermediate) (3 credits)

Semester 1
Credits: 3
Topic: French
Level: Level 1
Assessment: EX45 CW40 OR15
Requisites:
Aims & Learning Objectives: This course concentrates on the more advanced aspects of French with continued emphasis on practical application of language skills in a relevant context, in order to refine further the student's abilities.
Content: This unit contains a variety of listening, reading, speaking and writing tasks covering appropriate grammatical structures and vocabulary. There is continued further development of the pattern of work outlined in French Stage 5A and 5B

ESML0161: French stage 6B (3 credits)

Semester 2
Credits: 3
Topic: French
Level: Level 1
Assessment: EX45 CW40 OR15
Requisites:
Aims & Learning Objectives: A continuation of course French Stage 6A
Content: A continuation of course French Stage 6A

ESML0166: German stage 3A (advanced beginners) (3 credits)

Semester 1
Credits: 3
Topic: German
Level: Level 1
Assessment: EX45 CW40 OR15
Requisites:
Aims & Learning Objectives: This course builds on the German covered in German Stage 2A and 2B in order to enhance the student's abilities in the four skill areas.
Content: This unit contains a variety of listening, reading, speaking and writing tasks covering appropriate grammatical structures and vocabulary relating to a selection of topics.
Teaching materials cover a wide range of cultural, political and social topics relating to German speaking countries and may include short works of literature.
There will be discussion in the target language of topics derived from teaching materials, leading to small-scale research projects based on the same range of topics and incorporating the use of press reports and articles as well as audio and visual material.
Students are encouraged to devote time and energy to developing linguistic proficiency outside the timetabled classes, for instance by additional reading and/or participating in informally arranged conversation groups and in events at which German is spoken.
Audio and video laboratories are available to augment classroom work.

ESML0167: German stage 3B (3 credits)

Semester 2
Credits: 3
Topic: German
Level: Level 1
Assessment: EX45 CW40 OR15
Requisites:
Aims & Learning Objectives: A continuation of German Stage 3A
Content: A continuation of German Stage 3A

ESML0178: German stage 6A (advanced intermediate) (3 credits)

Semester 1
Credits: 3
Topic: German
Level: Level 1
Assessment: EX45 CW40 OR15
Requisites:
Aims & Learning Objectives: This course concentrates on the more advanced aspects of German with continued emphasis on practical application of language skills in a relevant context, in order to refine further the student's abilities.
Content: This unit contains a variety of listening, reading, speaking and writing tasks covering appropriate grammatical structures and vocabulary. There is continued further development of the pattern of work outlined in German Stage 5A and 5B

ESML0179: German stage 6B (3 credits)

Semester 2
Credits: 3
Topic: German
Level: Level 1
Assessment: EX45 CW40 OR15
Requisites:
Aims & Learning Objectives: A continuation of German Stage 6A
Content: A continuation of German Stage 6A

ESML0184: Italian stage 3A (advanced beginners) (3 credits)

Semester 1
Credits: 3
Topic: Italian
Level: Level 1
Assessment: EX45 CW40 OR15
Requisites:
Aims & Learning Objectives: This course builds on the Italian covered in Italian Stage 2A and 2B in order to enhance the student's abilities in the four skill areas.
Content: This unit contains a variety of listening, reading, speaking and writing tasks covering appropriate grammatical structures and vocabulary relating to a selection of topics.
Teaching materials cover a wide range of cultural, political and social topics relating to Italy and may include short works of literature.
There will be discussion in the target language of topics derived from teaching materials, leading to small-scale research projects based on the same range of topics and incorporating the use of press reports and articles as well as audio and visual material.
Students are encouraged to devote time and energy to developing linguistic proficiency outside the timetabled classes, for instance by additional reading and/or participating in informally arranged conversation groups and in events at which Italian is spoken.
Audio and video laboratories are available to augment classwork.

ESML0185: Italian stage 3B (3 credits)

Semester 2
Credits: 3
Topic: Italian
Level: Level 1
Assessment: EX45 CW40 OR15
Requisites:
Aims & Learning Objectives: A continuation of Italian Stage 3A
Content: A continuation of Italian Stage 3A

ESML0202: Spanish stage 6A (advanced intermediate) (3 credits)

Semester 1
Credits: 3
Level: Level 1
Assessment: EX45 CW40 OR15
Requisites:
Aims & Learning Objectives: This course concentrates on the more advanced aspects of Spanish with continued emphasis on practical application of language skills in a relevant context, in order to refine further the student's abilities.
Content: This unit contains a variety of listening, reading, speaking and writing tasks covering appropriate grammatical structures and vocabulary. There is continued further development of the pattern of work outlined in Spanish Stage 5A and 5B

ESML0203: Spanish stage 6B (3 credits)

Semester 2
Credits: 3
Level: Level 1
Assessment: EX45 CW40 OR15
Requisites:
Aims & Learning Objectives: A continuation of Spanish Stage 6A
Content: A continuation of Spanish Stage 6A

ESML0204: Chinese stage 1A (beginners) (6 credits)

Semester 1
Credits: 6
Topic: Chinese
Level: Level 1
Assessment: CW100
Requisites: Co ESML0205
Aims & Learning Objectives: An introduction to basic Chinese ("putonghua") as a preparation to communicating in a Chinese context.
Content: Basic Chinese grammatical forms. Recognition and production of essential Chinese characters; the Chinese phonetic system and the Pinyin system. Initial emphasis will be placed on speaking and listening. Reading and writing tasks of an appropriate nature will be gradually incorporated. Special attention will be paid to the recognition and differentiation of tones.

ESML0206: Chinese stage 2A (post beginners) (6 credits)

Semester 1
Credits: 6
Topic: Chinese
Level: Level 1
Assessment: EX45 CW40 OR15
Requisites: Co ESML0207
Aims & Learning Objectives: A course to consolidate existing knowledge of Chinese, to develop listening, reading,
speaking and writing, and to reinforce grammar, in order to enable students to operate in a Chinese speaking environment.
Content: This unit contains a variety of listening, reading, speaking and writing tasks covering the appropriate grammatical structures and vocabulary and there will be continued emphasis on tones and pronunciation.
Teaching materials will include reading passages from a variety of sources as well as topical and relevant audio and video material.
Students are required to give short talks and undertake writing tasks in Chinese.

ESML0210: French stage 7A (advanced) (6 credits)

Semester 1
Credits: 6
Topic: French
Level: Level 2
Assessment: CW100
Requisites: Co ESML0211
Aims & Learning Objectives: A course to consolidate, refine and enhance previous advanced knowledge of French
Content: This unit contains a variety of listening, reading, speaking and writing tasks covering appropriate grammatical structures and vocabulary.
Teaching materials cover a wide range of cultural, political and social topics relating to France and may include short works of literature.
There will be discussion in the target language of topics derived from teaching materials, leading to small-scale research projects based on the same range of topics and incorporating the use of press reports and articles as well as audio and visual material.
Students are encouraged to devote time and energy to developing linguistic proficiency outside the timetabled classes, for instance by additional reading and/or participating in informally arranged conversation groups and in events at which French is spoken.
Audio and video laboratories are available to augment classroom work.

ESML0212: French stage 8A (post advanced) (6 credits)

Semester 1
Credits: 6
Topic: French
Level: Level 2
Assessment: EX45 CW40 OR15
Requisites: Co ESML0213
Aims & Learning Objectives: Continued consolidation and enhancement of the language already acquired in French Stage 7A and 7B
Content: This unit contains a variety of listening, reading, speaking and writing tasks covering appropriate grammatical structures and vocabulary.
Teaching materials cover a wide range of cultural, political and social topics relating
to France and may include short works of literature or extracts from longer works. Where numbers permit, some subject-specific material may be included, covering the relevant scientific and technological areas and/or business and industry.
There will be discussion and analysis in the target language of topics derived from teaching materials with the potential for small-scale research projects and presentations. Audio and video materials form an integral part of this study, along with newspaper, magazine and journal articles.
Students are actively encouraged to devote time and energy to developing linguistic proficiency outside the timetabled classes, by additional reading, links with native speakers and participating in events at which French is spoken.
Audio and video laboratories are available to augment classroom work.

ESML0216: French stage 4A (intermediate) (6 credits)

Semester 1
Credits: 6
Topic: French
Level: Level 1
Assessment: CW100
Requisites: Co ESML0217
Aims & Learning Objectives: A course to consolidate existing knowledge of French, to develop listening, reading, writing
and speaking, and to reinforce grammar, in order to enable students to operate in a French-speaking environment.
Content: This unit contains a variety of listening, reading, speaking and writing tasks covering appropriate grammatical structures, vocabulary and pronunciation relating to a selection of topics. Remedial work is carried out where necessary.
Teaching materials will include reading passages from a variety of sources as well as topical and relevant audio and video material.
Students are required to give short presentations, conduct brief interviews and write dialogues, reports and letters in French.
Audio and video laboratories are available to augment classroom work.

ESML0218: French stage 5A (post intermediate) (6 credits)

Semester 1
Credits: 6
Topic: French
Level: Level 1
Assessment: EX45 CW40 OR15
Requisites: Co ESML0219
Aims & Learning Objectives: This course builds on the French covered in French Stage 4A and 4B in order to enhance the student's abilities in the four skill areas.
Content: This unit contains a variety of listening, reading, speaking and writing tasks covering appropriate grammatical structures, vocabulary and pronunciation.
Teaching materials cover a wide range of cultural, political and social topics relating to France and may include short works of literature.
There will be discussion in the target language of topics derived from teaching materials, leading to small-scale research projects based on the same range of topics and incorporating the use of press reports and articles as well as audio and visual material.
Students are encouraged to devote time and energy to developing linguistic proficiency outside the timetabled classes, for instance by additional reading and/or participating in informally arranged conversation groups and in events at which French is spoken.
Audio and video laboratories are available to augment classroom work.

ESML0222: German stage 1A (beginners) (6 credits)

Semester 1
Credits: 6
Topic: German
Level: Level 1
Assessment: CW100
Requisites: Co ESML0223
Aims & Learning Objectives: An introduction to everyday German, in order to enable the student to cope at a basic level in a German speaking environment, concentrating on oral/aural communication and reading.
Content: Initial emphasis will be placed on speaking, listening and reading. As vocabulary is acquired more attention will be given to grammar. Writing tasks of a relevant and appropriate nature will be incorporated.
Audio and video laboratories are available to augment classroom work

ESML0224: German stage 2A (post beginners) (6 credits)

Semester 1
Credits: 6
Topic: German
Level: Level 1
Assessment: EX45 CW40 OR15
Requisites: Co ESML0225
Aims & Learning Objectives: A course to build on language skills acquired in German Stage 1A and 1B to enhance listening, reading, speaking and writing, and to consolidate grammar, in order to enable students to operate in a German-speaking environment.
Content: This unit contains a variety of listening, reading, speaking and writing tasks covering appropriate grammatical structures, vocabulary and pronunciation.
Teaching materials will include reading passages from a wide variety of sources as well as topical and relevant audio and video material.
Students are required to give short presentations, conduct brief interviews and write dialogues, reports and letters in German
Audio and video laboratories are available to augment classroom work.

ESML0228: German stage 7A (advanced) (6 credits)

Semester 1
Credits: 6
Topic: German
Level: Level 2
Assessment: CW100
Requisites: Co ESML0229
Aims & Learning Objectives: A course to consolidate, refine and enhance previous advanced knowledge of German
Content: This unit contains a variety of listening, reading, speaking and writing tasks covering appropriate grammatical structures and vocabulary.
Teaching materials cover a wide range of cultural, political and social topics relating to German speaking countries and may include short works of literature.
There will be discussion in the target language of topics derived from teaching materials, leading to small-scale research projects based on the same range of topics and incorporating the use of press reports and articles as well as audio and visual material.
Students are encouraged to devote time and energy to developing linguistic proficiency outside the timetabled classes, for instance by additional reading and/or participating in informally arranged conversation groups and in events at which German is spoken.
Audio and video laboratories are available to augment classroom work.

ESML0234: German stage 4 (intermediate) (6 credits)

Semester 1
Credits: 6
Topic: German
Level: Level 1
Assessment: CW100
Requisites: Co ESML0235
Aims & Learning Objectives: A course to consolidate existing knowledge of German, to develop listening, reading, writing
and speaking, and to reinforce grammar, in order to enable students to operate in a German-speaking environment.
Content: This unit contains a variety of listening, reading, speaking and writing tasks covering appropriate grammatical structures, vocabulary and pronunciation relating to a selection of topics. Remedial work is carried out where necessary.
Teaching materials will include reading passages from a variety of sources as well as topical and relevant audio and video material.
Students are required to give short presentations, conduct brief interviews and write dialogues, reports and letters in German.
Audio and video laboratories are available to augment classroom work.

ESML0236: German stage 5A (post intermediate) (6 credits)

Semester 1
Credits: 6
Topic: German
Level: Level 1
Assessment: EX45 CW40 OR15
Requisites: Co ESML0237
Aims & Learning Objectives: This course builds on the German covered in German Stage 4A and 4B in order to enhance the student's abilities in the four skill areas.
Content: This unit contains a variety of listening, reading, speaking and writing tasks covering appropriate grammatical structures, vocabulary and pronunciation.
Teaching materials cover a wide range of cultural, political and social topics relating to German speaking countries and may include short works of literature.
There will be discussion in the target language of topics derived from teaching materials, leading to small-scale research projects based on the same range of topics and incorporating the use of press reports and articles as well as audio and visual material.
Students are encouraged to devote time and energy to developing linguistic proficiency outside the timetabled classes, for instance by additional reading and/or participating in informally arranged conversation groups and in events at which German is spoken.
Audio and video laboratories are available to augment classroom work.

ESML0240: Italian stage 1A (beginners) (6 credits)

Semester 1
Credits: 6
Topic: Italian
Level: Level 1
Assessment: CW100
Requisites: Co ESML0241
Aims & Learning Objectives: An introduction to everyday Italian, in order to enable the student to cope at a basic level in an Italian speaking environment, concentrating on oral/aural communication and reading.
Content: Initial emphasis will be placed on speaking, listening and reading. As vocabulary is acquired more attention will be given to grammar. Writing tasks of a relevant and appropriate nature will be incorporated.
Audio and video laboratories are available to augment classroom work

ESML0242: Italian stage 2A (post beginners) (6 credits)

Semester 1
Credits: 6
Topic: Italian
Level: Level 1
Assessment: EX45 CW40 OR15
Requisites: Co ESML0243
Aims & Learning Objectives: A course to build on language skills acquired in Italian Stage 1A and 1B, to enhance listening, reading, speaking and writing, and to consolidate grammar, in order to enable students to operate in an Italian-speaking environment.
Content: This unit contains a variety of listening, reading, speaking and writing tasks covering appropriate grammatical structures, vocabulary and pronunciation.
Teaching materials will include reading passages from a wide variety of sources as well as topical and relevant audio and video material.
Students are required to give short presentations, conduct brief interviews and write dialogues, reports and letters in Italian.
Audio and video laboratories are available to augment classroom work.

ESML0246: Japanese 1A (beginners) (6 credits)

Semester 1
Credits: 6
Topic: Japanese
Level: Level 1
Assessment: CW100
Requisites: Co ESML0247
Aims & Learning Objectives: An introduction to everyday Japanese, in order to enable the student to cope at a basic level in a Japanese speaking environment, concentrating on oral/aural communication and the reading and writing of the 2 phonetic Japanese scripts and selected kanji (Chinese characters)
Content: Initial emphasis will be placed on speaking, listening and reading. As vocabulary is acquired more attention will be given to grammar. Writing tasks of a relevant and appropriate nature will be incorporated. Course material will be drawn from a variety of sources and will include audio-visual resources.
Audio and video laboratories are available to augment classroom work

ESML0252: Spanish stage 1A (beginners) (6 credits)

Semester 1
Credits: 6
Topic: Spanish
Level: Level 1
Assessment: CW100
Requisites: Co ESML0253
Aims & Learning Objectives: An introduction to everyday Spanish, in order to enable the student to cope at a basic level in a Spanish speaking environment, concentrating on oral/aural communication and reading.
Content: Initial emphasis will be placed on speaking, listening and reading. As vocabulary is acquired more attention will be given to grammar. Writing tasks of a relevant and appropriate nature will be incorporated.
Audio and video laboratories are available to augment classroom work

ESML0258: Spanish stage 4A (intermediate) (6 credits)

Semester 1
Credits: 6
Topic: Spanish
Level: Level 1
Assessment: CW100
Requisites: Co ESML0259
Aims & Learning Objectives: A course to consolidate existing knowledge of Spanish, to develop listening, reading, writing
and speaking, and to reinforce grammar, in order to enable students to operate in a Spanish-speaking environment.
Content: This unit contains a variety of listening, reading, speaking and writing tasks covering appropriate grammatical structures, vocabulary and pronunciation relating to a selection of topics. Remedial work is carried out where necessary.
Teaching materials will include reading passages from a variety of sources as well as topical and relevant audio and video material.
Students are required to give short presentations, conduct brief interviews and write dialogues, reports and letters in Spanish.
Audio and video laboratories are available to augment classroom work.

ESML0260: Spanish stage 5A (post intermediate) (6 credits)

Semester 1
Credits: 6
Topic: Spanish
Level: Level 1
Assessment: EX45 CW40 OR15
Requisites: Co ESML0261
Aims & Learning Objectives: This course builds on the Spanish covered in Spanish Stage 4A and 4B in order to enhance the student's abilities in the four skill areas.
Content: This unit contains a variety of listening, reading, speaking and writing tasks covering appropriate grammatical structures, vocabulary and pronunciation.
Teaching materials cover a wide range of cultural, political and social topics relating to Spain and may include short works of literature.
There will be discussion in the target language of topics derived from teaching materials, leading to small-scale research projects based on the same range of topics and incorporating the use of press reports and articles as well as audio and visual material.
Students are encouraged to devote time and energy to developing linguistic proficiency outside the timetabled classes, for instance by additional reading and/or participating in informally arranged conversation groups and in events at which Spanish is spoken.
Audio and video laboratories are available to augment classroom work.

ESML0264: EFL English for academic purposes A

Semester 1
Credits: 6
Topic: English Language Centre
Level: Level 1
Assessment: EX30 CW40 OR30
Requisites: Co ESML0265
Aims & Learning Objectives: The aim of this course is to improve students' academic skills in English, thereby enabling them to raise the standard of their degree course work
Content: Essay and report writing:
- This includes overall structure, orthography, grammar, punctuation and appropriateness of writing style
Effective reading skills
- This includes reading skills and vocabulary development
Spoken English
- This includes presentation and seminar skills, pronunciation and listening to lectures

MANG0069: Introduction to accounting & finance (service unit)

Semester 1
Credits: 5
Level: Level 1
Assessment: EX50 CW50
Requisites:
Aims & Learning Objectives: To provide students undertaking any type of degree study with an introductory knowledge of accounting and finance
Content: The role of the accountant, corporate treasurer and financial controller
Sources and uses of capital funds
Understanding the construction and nature of the balance sheet and profit and loss account
Principles underlying the requirements for the publication of company accounts
Interpretation of accounts - published and internal, including financial ratio analysis
Planning for profits, cash flow. Liquidity, capital expenditure and capital finance
Developing the business plan and annual budgeting
Estimating the cost of products, services and activities and their relationship to price.
Analysis of costs and cost behaviour

MANG0070: Business economics (service unit)

Semester 1
Credits: 5
Level: Level 1
Assessment: EX60 CW40
Requisites:
Aims and Learning Objectives: To use the basic tools of economics to introduce students to the nature of the variety of competitive environments within which business firms have to operate. At the end of the unit students should be able to identify the cost and revenue curves of the firm, understand how the concept of elasticity is useful and identify the fundamental characteristics of the various forms of market structure. They should be able to apply their knowledge to the real world and make predictions about the likely outcome of various market interactions.

MANG0073: Marketing (service unit)

Semester 1
Credits: 5
Level: Level 2
Assessment: EX60 CW40
Requisites:
Aims & Learning Objectives: 1. To provide an introduction to the concepts of Marketing.
2. To understand the principles and practice of marketing management.
3. To introduce students to a variety of environmental and other issues facing marketing today.
Content: Marketing involves identifying and satisfying customer needs and wants. It is concerned with providing appropriate products, services, and sometimes ideas, at the right place and price, and promoted in ways which are motivating to current and future customers. Marketing activities take place in the context of the market, and of competition.
The course is concerned with the above activities, and includes:
consumer and buyer behaviour
market segmentation, targetting and positioning
market research
product policy and new product development
advertising and promotion
marketing channels and pricing

SCNC0014: Sport & society

Semester 1
Credits: 6
Level: Level 2
Assessment: EX50 CW50
Requisites:
Aims & Learning Objectives: To extend understanding of the social, political and economic issues which affect contemporary sport. To identify different approaches to the analysis of sport as a social phenomenon. Students will be able to critically analyse British sports policy and compare this with European and American approaches to sport, and debate a variety of contemporary issues which affect the pursuit of sport in an international context.
Content: An introduction to a range of approaches to research and analysis of Sport in Society.
Analysis of contemporary UK. Sports policy and comparative study of European and American approaches.
Internationalism: The International context of Sport since 1896 in relation to political, social and economic issues. The relationship between Sport and International Politics and the role of Multinational Industries and the Media in influencing future Sports Policy.
The "Amateur versus Professional" debate and the pursuit of "excellence versus Sport for All." An analysis of different approaches to the delivery of Sport.
The social role of sport as entertainment. Analysis of the role of National sports and the influence of social class perceptions on the development of sport in the UK. The development of sport as a spectator entertainment; the role of T.V. and the media.

Back to:
Catalogue of Generally Available Units (With Reference to Sport and Exercise Science)
Sport and Exercise Science Programme Catalogue
Programme / Unit Catalogue 1997/98