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 University | Catalogues for 2006/07

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School of Management

TMMN-AFM12: MSc Marketing

Mode of attendance: Full time


Year 1, Semester 1

Mandatory units
MN50188 Direct and digital marketing 6 Credits
MN50336 Marketing practice 6 Credits
MN50355 Marketing to consumers 6 Credits
MN50356 Marketing to businesses and organisations 6 Credits
MN50357 Marketing and society 6 Credits

Year 1, Semester 2

Mandatory units
MN50358 Methods of management research (marketing) 6 Credits
Optional Units: Select 4 Unit(s) from the following list:
MN50285 Data analysis for marketing decisions 6 Credits
MN50335 Advertising and communication 6 Credits
MN50360 Strategic brand management 6 Credits
MN50361 E-marketing 6 Credits
MN50370 Readings in marketing theory and practice 6 Credits
MN50376 Exploring consumer research 6 Credits

Year 1, Dissertation period

Mandatory units
MN50178 Dissertation 30 Credits

 

University | Catalogues for 2006/07

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