Department of Mechanical Engineering, Unit Catalogue 2008/09 |
ME30197 Business processes |
| Credits: 6 |
| Level: Honours |
| Semester: 1 |
| Assessment: CW 50%, EX 50% |
| Requisites: |
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Aims: To provide:
* An understanding of the various business processes required to operate a manufacturing business. * A knowledge of business economics and its use in decision making. * An understanding of project costing * An understanding of various business processes such as TQM, change management and BPR * A knowledge of business strategy. * An understanding of marketing strategy and techniques. Learning Outcomes: After taking this unit the student should be able to: * Analyse supply and demand data. * Carry out financial appraisals of engineering projects * Take part in the implementation of TQM, BPR and other operations management techniques. * Write a mission statement and analyse and develop an engineering businesses strategy. * Analyse market data and develop alternative marketing strategies. Skills: Problem solving; written communication; working independently. Content: Business Economics - supply demand, elasticity, financial markets. Project Accounting - Cost cash flow, ROI NPV, resource planning . Marketing - Price, the marketing mix, advertising, promotion, budgets. Operations - TQM, change management, BPR, SUR and other initiatives. Strategy - Missions, objectives, internal and external analysis, options, implementation. Topics for self study that could be examained. |