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Learning Partnerships, Unit Catalogue 2011/12


AS00033: Microeconomics

Click here for further information Credits: 12
Click here for further information Level: Foundation (FHEQ level 3)
Click here for further information Period: Semester 1 at Chichester College
Semester 1 at City of Bath College
Semester 1 at Greenwich Community College
Semester 1 at Wiltshire College
Click here for further information Assessment: CW 30%, EX 70%
Click here for further information Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Click here for further information Requisites:
Click here for further information Description: Aims:
This unit aims to ensure that students have a foundation of underpinning knowledge and skills in microeconomics. The unit will draw upon core aspects of the A Level syllabus and will achieve an equivalent depth and standard in these aspects.
The unit will seek to ensure students develop and enhance other core competencies like, research skills, problem solving skills and effective communication skills/ICT.

Learning Outcomes:
On successful completion of the unit, students should be able to:
* Explain theoretical concepts relating to the economic problem, scarcity and choice, opportunity cost and economic systems.
* Analyse the advantages and disadvantages of the free market system to allocate resources.
* Conduct elasticity calculations and interpret results.
* Apply theories of market structures to case study industries.
* Identify the failure of the free market system and evaluate government policy to correct these market failures.
* Explain wage determination and employment in the labour market and derive the profit maximising level of employment for firms in perfect and imperfect labour markets
* Explain the role of trade unions, identify labour market failure and evaluate government policy to correct this market failure.

Skills:
Economic problem solving (assessed through assessments) and key transferable skills.

Content:
Economics of Consumer Demand
* Utility and choice
* Opportunity Cost
* PPC curves
Market Mechanisms
* Derivation of demand curve (market and individuals)
* Shifts and movements along the demand curve
* Derivation of supply curve
* Price elasticity of supply
* Equilibrium of the market to derive price and quality levels.
Elasticity
* Price elasticity of Demand
* Income elasticity of demand
* Cross price elasticity of demand
* Price elasticity of Supply
Revenues and Costs
* Total, average and marginal revenue
* Total, average and marginal costs
* Short term costs, law of diminishing marginal returns
* Long run average cost and economics of scale
* The role of costs and revenues in determining a firm's profit maximising output level.
Market Structure
* Be able to derive equilibrium price and quantity for industries that are perfectly competitive, monopoly, monopolistically competitive and oligopoly.
* Comparison of market structures and consideration of public interest.
Market failure
* Deadweight welfare loss of Monopoly
* Merit, demerit and public goods
* Externalities
* Government policy to correct market failure.
Factor Markets
* Labour demand and labour supply
* Perfect and Imperfect labour markets
* Role of trade unions
* Labour market failure and government policy.
Click here for further informationProgramme availability:

AS00033 is Optional on the following programmes:

Learning Partnerships
  • UDAS-DFB10 : University of Bath International Foundation Year (Full-time at City of Bath College) - Year 1
  • UDAS-SFB01 : University of Bath International Foundation Year (Full-time at Chichester College) - Year 1
  • UDAS-TFB01 : University of Bath International Foundation Year (Full-time at Greenwich Community College) - Year 1
  • UDAS-WFB15 : University of Bath International Foundation Year (Full-time at Wiltshire College) - Year 1

NB. Programmes and units are subject to change at any time, in accordance with normal University procedures.