Learning Partnerships, Unit Catalogue 2011/12 |
|
 Credits:
| 6 |
| Level:
| Certificate (FHEQ level 4) |
| Period: |
Academic Year at Chichester College Academic Year at Wiltshire College |
| Assessment:
| CW80OT20 |
| Supplementary Assessment: | Like-for-like reassessment (where allowed by programme regulations) |
| Requisites:
| |
| Description:
| Aims: This unit aims to: * increase students� awareness of the historical, cultural and social context in which the arts in general and creative media in particular develop. * promote an understanding of the economic and commercial environment in which creative media operates. * show how media, messages and modes of publishing interact. Learning Outcomes: By the end of this unit the student should be able to: * demonstrate an understanding of the historical development of the arts in general and creative media in particular; * understand ownership and control of intellectual property in the creative industries; * understand the nature of models of target audiences in developing varieties of media and multimedia production; * critically analyse the social impact of creative media. Skills: Intellectual: historiography, analysis of creative media, sociological discourse. Content: Historical development: e.g. Overview of significant technical developments affecting the development of creative media up to the twentieth century - e.g. printing press, photography, phonograph and its effect on the aesthetics of creative media Emergence and development of popular newspapers, radio, film, television, cable, satellite, video tape, DVD, BluRay, computers, CDs, Internet, CD-ROMs, world wide web, mobile internet, eReaders, SmartPhones, multimedia products Ownership and IP control: e.g. Media and design companies - private and public; media and design institutions; sources of capital and investment; state, public, private, corporate, community finance; advertising revenues; state control; censorship and legislation; distribution networks; changing technologies Target audiences: e.g. General and potential audiences, market segmentation, popular culture, audience groups - e.g. gender, race, religion, children, students, family, pressure groups, political parties Social impact: e.g. Agenda setting, stereotyping, genre, mythologies, ideology, representation. |
| Programme availability: |
AS10386 is Compulsory on the following programmes:Learning Partnerships
|