Learning Partnerships, Unit Catalogue 2011/12 |
|
 Credits:
| 5 |
| Level:
| Intermediate (FHEQ level 5) |
| Period: |
Semester 1 at Wiltshire College |
| Assessment:
| CW 100% |
| Supplementary Assessment: | Like-for-like reassessment (where allowed by programme regulations) |
| Requisites:
| |
| Description:
| Aims: The unit will equip students with skills and knowledge about: a) The fundamental concepts of graphic design and typography in the development of design and communication. b) The process of composing and modifying graphical and typographic content according to the requirements of published and digital media. c) To be able to use a variety of desk top publishing software applications to generate and develop graphic and typographic solutions. Learning Outcomes: At the completion of this unit, students will be able to: a) Demonstrate an understanding of the fundamental concepts of graphic design and typography in design and communication. b) Create, compose and modify graphical and typographic content according to communication requirements c) Use software applications to generate and edit graphic and text content. Skills: Practical: use publishing software applications to combine image and text content in response to design briefs. Analytical; evaluative: distinguish between a range of commercial design needs. Content: Exploration of historical and/or contemporary communication. Developments in Graphic Design and Typography as socio-political influences (corporate identity, information and instruction graphics, advertising and graffiti). Responding to client and communication requirements. Awareness of target audience and impact of communication media on culture and contemporary society. Exploration and experimentation with the possibilities offered by a variety of software applications to find original solutions to design problems. Creation of graphical elements and designs with industry-standard vector graphics software. Use of 'Bezier Curves' to generate, develop and modify scalable graphic elements. Use of 'fills' and 'strokes' with colour and gradients. Experimentation with 'compound paths' and 'masks' to enhance graphic design. Exploration of 'transparency' and 'layers' in conjunction with the graphic elements. Development of design by 'saving' and/or 'exporting' files in different formats for use in other application. Understanding of format choices and intended final use (e.g. printed, web or interactive etc.), with reference to the difference between 'vector' and 'bitmap' images, 'resolution' and 'colour space'. Use of 'grid' and 'template' structures in layout. Use of 'vector' and 'bitmap' software and their techniques to create 'letterforms'. Understanding of font styles (e.g. 'Serif', 'Sans Serif' and 'Script' etc.) and font families (e.g. light, bold and italic etc.). The relationship between 'point size', 'leading' and 'kerning'. Use of 'alignment', 'text boxes' and 'text paths' in composition. |
| Programme availability: |
AS20132 is Optional on the following programmes:Learning Partnerships
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