School of Management, Unit Catalogue 2011/12 |
|
 Credits:
| 6 |
| Level:
| Intermediate (FHEQ level 5) |
| Period: |
Semester 1 |
| Assessment:
| CW 30%, EX 70% |
| Supplementary Assessment: | Like-for-like reassessment (where allowed by programme regulations) |
| Requisites:
| Before taking this unit you must take MN20014 |
| Description:
| Aims: As we enter the third millennium we experience one of the most important changes in our lives - the move to an Internet-based society. One of the most significant changes is the manner in which business is conducted, especially in terms of managing the market place and everyday commerce. The aim of this module is to expose students to a range of e-business models and emerging technologies that are and will shape our organizational and personal lives. Students will be encouraged to consider the challenges and opportunities of e-business from a solid theoretical background and a real-world orientation with extensive examples ranging across large corporations, small businesses, and not for profit organizations. Learning Outcomes: By the end of this unit, the student should be able to: * understand contemporary issues in e-business at the management and strategic level. This is supported by theory (e.g., Internet business models), current case studies, and in-class discussion. * have up-to-date and in-depth knowledge of advanced areas of e-business, such as Internet security mechanisms, dotcoms, and web content management. Again, this is supported by theory, recent case studies and in-class discussion. A group case study is used to consolidate theory with practice. Thus, the emphasis is on a strategic understanding of e-business for management students underpinned by detailed knowledge of advanced areas and technologies Skills: Intellectual skills * an appreciation of contemporary issues in e-business (TA); * the facility to apply subject-specific knowledge into a range of complex situations, taking into account the overall implications for the other areas of the business (TFA); * a conceptual understanding of theoretical concepts and frameworks that enables the student to meaningfully link theory and practice and the ability to critically appraise both theory and practice (TFA); Professional and Practical skills * evaluate e-business models within an organisational context (A); * operate effectively both independently as well as within teams and assume leadership roles where appropriate (F); * be self-directed and able to act autonomously in planning and implementing projects at professional levels (F) Transferable/Key skills * an openness and capacity to continue learning with the ability to reflect on earlier knowledge and practice and integrate the new with past experience and effectively apply it to the present situations (TFA); * an appreciation and in-depth understanding of the resources and competences required for successful cross-functional management in organisations including enterprise skills (TA). Content: This course has to reflect current movements in e-business and Internet technology and the content will therefore be reviewed on an annual basis and updated as appropriate. Indicative content includes: * Critical issues in e-business * Business models and e-business strategies * Consumer e-commerce (e-tailing) * Business to business e-commerce and value chain integration * Relationship capital and customer relationship management * Virtual communities * Internet security and electronic payment systems * Management of e-business technology infrastructure. |
| Programme availability: |
MN20032 is Compulsory on the following programmes:Department of Computer Science
MN20032 is Optional on the following programmes:Department of Computer Science
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