School of Management, Unit Catalogue 2011/12 |
|
 Credits:
| 6 |
| Level:
| Honours (FHEQ level 6) |
| Period: |
Semester 2 |
| Assessment:
| CW 30%, EX 70% |
| Supplementary Assessment: | Like-for-like reassessment (where allowed by programme regulations) |
| Requisites:
| Before taking this unit you must take MN20016 or take MN20081 |
| Description:
| Aims: This unit will introduce the discipline of marketing ethics, its main theoretical concepts, as well as managerial practice and ethical considerations, with a focus on the issue based applications of ethical theories to marketing. Learning Outcomes: At the end of this unit students will be able to: 1. Identify and critically analyse common ethical issues arising in marketing. 2. Question the role of marketing in society, and explain how and why this role might change or be managed. 3. Demonstrate the ability to analyse and debate ethical problems, and to develop, present and defend potential solutions. 4. Assess the benefits and problems associated with managing marketing ethics. Skills: The ability to engage in a critical discourse about contemporary issues of ethical marketing will be developed and moderated (T, F, A). Presentation skills will be assessed (A). Content: Practices and problems in marketing ethics An introduction to social responsibility: theory and practice An insight into pressure groups and customer resistance An introduction to social marketing Caused related marketing Ethics and marketing strategy The ethics of advertising and communications Ethics in supplier relationships and globalisation An introduction to the ethics of marketing to children. |
| Programme availability: |
MN30372 is Optional on the following programmes:School of Management
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