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School of Management, Unit Catalogue 2011/12


MN50358: Research methods for marketing

Click here for further information Credits: 6
Click here for further information Level: Masters UG & PG (FHEQ level 7)
Click here for further information Period: Semester 2
Click here for further information Assessment: CW 100%
Click here for further information Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Click here for further information Requisites:
Click here for further information Description: Aims:
The aims of this module are to help students to understand the importance of research as an aid to management decision making and to evaluate the relative merits of different types of research. More specifically this module underpins and prepares students to plan, design and conduct their own independent research based project.

Learning Outcomes:
At the end of this module students will be able to:
* Conduct a literature review
* Write actionable research questions
* Design a research programme
* Understand the strengths and weaknesses of different methods of data collection.

Skills:

* Researching skills (T/F/A)
* Written communications skills (A)
* Independent study skills (F/A).

Content:
The course will contain a range of lectures, in-class assignments and case-studies and exercises for the following topics:
* Conceptual issues in research
* Conducting a literature review
* Identifying a research question
* Research Design (e.g. experimental/ Case study)
* Secondary Data Sources
* Primary data sources (Quant)
* Primary data sources (Qual)
* Data Analysis and Interpretation
* Presenting research findings.
Click here for further informationProgramme availability:

MN50358 is a Stage Required Designated Essential Unit on the following programmes:

School of Management
NB. Programmes and units are subject to change at any time, in accordance with normal University procedures.