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LP20450: Managing marketing activities

Follow this link for further information on academic years Academic Year: 2012/3
Further information on owning departmentsOwning Department/School: Department of Education (administered by the Learning Partnerships Office)
Further information on credits Credits: 3
Further information on unit levels Level: Intermediate (FHEQ level 5)
Further information on teaching periods Period: Semester 1 at Swindon College
Semester 1 at Wiltshire College
Further information on unit assessment Assessment: CW 100%
Further information on supplementary assessment Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites:
Further information on descriptions Description: Aims:
The aim of this unit is to provide students with an understanding of marketing and the tools which can be applied in managing marketing activities. It will also address the identification and monitoring of the needs of internal and external markets and stakeholders, evaluating how these can be met within organisational constraints. The learners' responses should be based upon an organisation in which they have full/part time work or on a case study.

Learning Outcomes:
By the end of the unit a student will be able to:
1. Identify their organisation's mission statement, aims and objectives and identify how these affect your planning;
2. Explain how stakeholders influence their organisation;
3. Apply the principles of marketing to research, analyse and determine the organisations current and future position in the sectors or markets in which it operates;
4. Use a range of planning techniques to devise and implement a marketing plan that contributes to the achievement of organisational objectives;
5. Monitor and evaluate the effectiveness of marketing plans.

Skills:
Intellectual (taught and assessed) - marketing theories and practice, stakeholders analysis, internal and external influences.
Professional (facilitated, taught and assessed) - marketing strategy and planning
Practical (facilitated and assessed) - presenting a case, thinking with a stakeholder / market focus
Key Skills (facilitated - assessed through other units) - this unit will support students in the demonstration of competence in professional and practical skills to be used in the workplace.

Content:
This unit concentrates on:
* Identifying internal and external influences on an organisation
* Looking at differences of needs and wants
* Theories of marketing
* Tools and techniques of marketing
* Marketing strategy and planning
* Stakeholder requirements.
Further information on programme availabilityProgramme availability:

LP20450 is Compulsory on the following programmes:

Programmes administered by the Learning Partnerships Office
  • UHED-HPB10 : BA (hons) Early Years Care & Education (Work-based Learning) (Part-time at Swindon College) - Year 2
  • UHED-WPB10 : BA (hons) Early Years Care & Education (Work-based Learning) (Part-time at Wiltshire College) - Year 2

Notes:
* This unit catalogue is applicable for the 2012/13 academic year only. Students continuing their studies into 2013/14 and beyond should not assume that this unit will be available in future years in the format displayed here for 2012/13.
* Programmes and units are subject to change at any time, in accordance with normal University procedures.
* Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.