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PL30597: International marketing communications (Spanish)

Follow this link for further information on academic years Academic Year: 2012/3
Follow this link for further information on owning departmentsOwning Department/School: Department of Politics, Languages and International Studies
Follow this link for further information on credits Credits: 6
Follow this link for further information on unit levels Level: Honours (FHEQ level 6)
Follow this link for further information on period slots Period: Semester 1
Follow this link for further information on unit assessment Assessment: EX 60%, PR 40%
Follow this link for further information on supplementary assessment Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Follow this link for further information on unit rules Requisites: Before taking this unit you must take MN20081
Follow this link for further information on unit content Description: Aims:
To develop students' understanding of the principles of marketing from their Second Year and to ally it to their own experience on placement, passing on to the international context. It also aims to place the marketing function within social and organisational networks of communication.

Learning Outcomes:
On completion of the unit students shall have an understanding of the interrelation between social, political and practical elements of international marketing within (particularly but not exclusively) the context of advertising. Students will be able to demonstrate this knowledge through seminar presentations on a given communications brief, and examination performance.

Skills:
Skills in critical analysis, conceptual thinking, precision in the use of written and spoken language, exercise of independent judgement, reasoned argument, teamwork and the planning/conduct/reporting of non-quantative research are developed and assessed in this unit.

Content:
The unit examines the application of theory to specific products, campaigns and case studies. It also focuses on theory and practice of mass communications, the role of PR, and the impact of national on marketing practice.
Follow this link for further information on programme availabilityProgramme availability:

PL30597 is Compulsory on the following programmes:

Department of Politics, Languages and International Studies
  • UXXX-AYB06 : BSc (hons) International Management and Modern Languages (Spanish) (Full-time with Year Abroad) - Year 4

Notes:
* This unit catalogue is applicable for the 2012/13 academic year only. Students continuing their studies into 2013/14 and beyond should not assume that this unit will be available in future years in the format displayed here for 2012/13.
* Programmes and units are subject to change at any time, in accordance with normal University procedures.
* Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.