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LP20575: Applied management skills

Follow this link for further information on academic years Academic Year: 2013/4
Further information on owning departmentsOwning Department/School: Department for Health (administered by the Learning Partnerships Office)
Further information on credits Credits: 6
Further information on unit levels Level: Intermediate (FHEQ level 5)
Further information on teaching periods Period: Semester 2 at City of Bath College
Semester 2 at Weymouth College
Further information on unit assessment Assessment: CW 70%, OR 30%
Further information on supplementary assessment Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites:
Further information on descriptions Description: Aims:
This unit enables students to develop some of the management skills learnt in 'Introduction to Management Skills' by exploring specifically the role of marketing and business planning as a Health and Fitness Manager. This includes delivering the skills and underpinning knowledge to prepare a marketing strategy/business plan for a health or fitness venture, and in so doing provides the opportunity for students to obtain the Central YMCA Qualification in 'Business and Marketing Skills for the Fitness Professional' as an additional qualification (subject to logistics).

Learning Outcomes:
At the end of this unit students will be able to:
* Outline the management role & skills required for strategic/business planning and project management;
* Describe the terminology and tools required for marketing in the health and fitness industry;
* Develop the skills necessary to produce a marketing/business strategy for a health/fitness organisation.

Skills:
Intellectual
* Applying theory to practice (T,F,A)
* Improve own learning (F)
* Academic writing skills (T, F, A)
* Research skills (F, A)
* Develop effective practice (F)
Professional
* Working independently/autonomously (F)
* Communicating professionally (T, F, A)
* Reflective practice (F, A)
Key/Transferable
* Working logically/systematically (F)
* Communication (F, A)
* ICT (F,A)
Practical
* Applying theory to practice (T, F, A)
* Prioritising time and task (F)
* Self organisation and management (F)

Content:
Business planning: researching an idea, setting up;
Marketing: strategic and tactical, market mix, audit, SWOT, PEST;
Consumer behaviour;
Business definition: mission and objectives, targeting and positioning, strategy formulation;
Business promotion: links to marketing, strategies.
Further information on programme availabilityProgramme availability:

LP20575 is Compulsory on the following programmes:

Programmes administered by the Learning Partnerships Office
  • UHHL-DFF06 : FdSc Sport (Health & Fitness) (Full-time at City of Bath College) - Year 2
  • UHHL-QFF06 : FdSc Sport (Health & Fitness) (Full-time at Weymouth College) - Year 2

Notes:
* This unit catalogue is applicable for the 2013/4 academic year only. Students continuing their studies into 2014/15 and beyond should not assume that this unit will be available in future years in the format displayed here for 2013/14.
* Programmes and units are subject to change at any time, in accordance with normal University procedures.
* Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.