|
 Academic Year:
| 2013/4 |
| Owning Department/School:
| Department of Mechanical Engineering |
| Credits:
| 6 |
| Level:
| Masters UG & PG (FHEQ level 7) |
| Period: |
Semester 1 |
| Assessment:
| CW 50%, EX 50% |
| Supplementary Assessment: | Mandatory extra work (where allowed by programme regulations) |
| Requisites:
| |
| Description:
| Aims: To provide: * An understanding of the various business processes required to operate manufacturing and service businesses. * A knowledge of business economics and its use in decision making. * An understanding of project costing. * An understanding of various business improvement processes such as TQM, change management and BPR. * A knowledge of business strategy. * An understanding of marketing strategy and techniques. Learning Outcomes: After taking this unit the student should be able to: * Analyse supply and demand data. * Carry out financial appraisals of engineering projects * Take part in the implementation of TQM, BPR and other operations management techniques. * Write a mission statement and analyse and develop an engineering businesses strategy. * Analyse market data and develop alternative marketing strategies. * Undertake individual independent study of relevant topic. Skills: Problem solving; written communication; working independently. Content: Business Economics - supply demand, elasticity, financial markets. Project Accounting - Cost cash flow, ROI, NPV, resource planning . Marketing - Price, the marketing mix, advertising, promotion, budgets. Operations - TQM, change management, BPR, SPC and other initiatives. Strategy - Missions, objectives, internal and external analysis, options, implementation. |
| Programme availability: |
ME50197 is Optional on the following programmes:Department of Mechanical Engineering
|