|
 Academic Year:
| 2013/4 |
| Owning Department/School:
| School of Management |
| Credits:
| 6 |
| Level:
| Intermediate (FHEQ level 5) |
| Period: |
Semester 1 |
| Assessment:
| CW30EX70 |
| Supplementary Assessment: |
Like-for-like reassessment (where allowed by programme regulations) |
| Requisites:
| Before taking this unit you must take MN20016 or equivalent. |
| Description:
| Aims: 1. To provide a basic understanding of the psychological, sociological, anthropological, and economic processes affecting consumer behaviour. 2. To examine implications of these factors for consumer and societal well-being. Learning Outcomes: At the end of this unit students will be able to: * Analyse different factors underlying consumer behaviour and account for them theoretically, conceptually and managerially. * Critically evaluate the appropriateness of varying factors for consumer and societal well-being. Skills: Intellectual * Ability to engage and demonstrate in critical thinking and evaluation skills (T, F, A) * Ability to shape, progress and then defend a coherent argument (T, F, A) * Ability to communicate complex data clearly and precisely (T, F) Professional * Self-management, time management and team working skills (F) Transferable * Develop the ability to reflect on earlier knowledge and practice and integrate the new with past experience and effectively apply it to present situations (F) Personal * The facility to communicate and defend ideas (F/A). Content: * Introduction of Consumer Behaviour * Consumer Needs and Motivation * Learning * Memory * Personality * Lifestyle * Attitude and Persuasion * Attitude change * Decision Making * Group Influence * Cultural issues. |
| Programme availability: |
MN20546 is Optional on the following programmes:School of Management
|