- Student Records
Programme & Unit Catalogues


MN50176: Strategic management

Follow this link for further information on academic years Academic Year: 2014/5
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6
Further information on unit levels Level: Masters UG & PG (FHEQ level 7)
Further information on teaching periods Period: Semester 2
Further information on unit assessment Assessment Summary: CW 100%
Further information on unit assessment Assessment Detail:
  • Coursework 1 (CW 30%)
  • Coursework 2 (CW 70%)
Further information on supplementary assessment Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites:
Further information on descriptions Description: Aims:
To ensure candidates understand the competitive and corporate strategy bases of successful firm management.

Learning Outcomes:
By the end of the unit candidates should be able to:
* Understand the bases of successful competitive strategy.
* Understand the differences between competitive and corporate strategy.
* Understand how competitive strategy is developed and then how corporate strategy facilitates successful competitive strategy delivery.

Skills:

* Intellectual skills: ability to select a focus for a project, analysis and synthesis of information.
* Practical skills: ability to analyse, identify and relate competitive and corporate strategy to micro- and macro-level national and international business environments.
* Transferable skills: analytical ability to research and identify strategic problems and opportunities of firms.

Content:
Industry analysis, competitive strategy, corporate strategy, strategic activity scope, strategic market scope, strategic geographical scope, strategy identification, strategy assessment, strategy formulation.
Further information on programme availabilityProgramme availability:

MN50176 is Compulsory on the following programmes:

School of Management

MN50176 is Optional on the following programmes:

School of Management
Notes:
* This unit catalogue is applicable for the 2014/15 academic year only. Students continuing their studies into 2015/16 and beyond should not assume that this unit will be available in future years in the format displayed here for 2014/15.
* Programmes and units are subject to change at any time, in accordance with normal University procedures.
* Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.