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MN20081: Principles of marketing

Follow this link for further information on academic years Academic Year: 2015/6
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6
Further information on unit levels Level: Intermediate (FHEQ level 5)
Further information on teaching periods Period: Semester 1
Further information on unit assessment Assessment Summary: CW 30%, EX 70%
Further information on unit assessment Assessment Detail:
  • Coursework (CW 30% - Qualifying Mark: 35)
  • Examination (EX 70% - Qualifying Mark: 35)
Further information on supplementary assessment Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites: In taking this module you cannot take MN20016
Before taking this module you must take MN10079 OR ( take ES10002 AND take MN10311 )
Further information on descriptions Description: Aims:
This module aims to: Provide an introduction to the concepts, analyses and activities that comprise marketing management. To develop an understanding of the role and practice of marketing as a management function and organisational philosophy. To provide practice in assessing and solving marketing problems - reflecting the belief that the most effective learning comes from making marketing decisions. To lay the foundations for students wishing to take more specialised courses in marketing.

Learning Outcomes:
After completing the unit, the student should be able to a) understand the principles of building brands and implementing promotion and advertising activities and b) prepare a marketing plan.

Develop the ability to conceptualize marketing problems by using a series of analytical tools. Develop the ability to plan and rationalize marketing activities Develop presentation skills in the classroom.

The course will contain a range of lectures, in-class assignments and case-studies and exercises for the following topics:
* Introduction to Marketing Concepts
* Segmentation
* Targeting/Positioning
* Marketing Planning & Writing Marketing Plans
* Branding
* Pricing
* Marketing Strategy
* Product Policy & NPD
* Promotion and Advertising
* Distribution Strategy
* Information and Research
* Revision.
Further information on programme availabilityProgramme availability:

MN20081 is Compulsory on the following programmes:

School of Management
  • UXXX-AYB05 : BSc(Hons) International Management and Modern Languages (French) with Year Abroad (Year 2)
  • UXXX-AYB04 : BSc(Hons) International Management and Modern Languages (German) with Year Abroad (Year 2)
  • UXXX-AYB06 : BSc(Hons) International Management and Modern Languages (Spanish) with Year Abroad (Year 2)

MN20081 is Optional on the following programmes:

School of Management
  • UMMN-AFB02 : BSc(Hons) Accounting and Finance (Year 2)
  • UMMN-AKB02 : BSc(Hons) Accounting and Finance with Year long work placement (Year 2)

* This unit catalogue is applicable for the 2015/16 academic year only. Students continuing their studies into 2016/17 and beyond should not assume that this unit will be available in future years in the format displayed here for 2015/16.
* Programmes and units are subject to change at any time, in accordance with normal University procedures.
* Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.