- Student Records
Programme & Unit Catalogues


MN50358: Research methods for marketing

Follow this link for further information on academic years Academic Year: 2015/6
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6
Further information on unit levels Level: Masters UG & PG (FHEQ level 7)
Further information on teaching periods Period: Semester 2
Further information on unit assessment Assessment Summary: CW 100%
Further information on unit assessment Assessment Detail:
  • Individual Research Proposal (CW 80%)
  • Presentation (CW 20%)
Further information on supplementary assessment Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites:
Further information on descriptions Description: Aims:
The aims of this module are to help students to understand the importance of research as an aid to management decision making and to evaluate the relative merits of different types of research. More specifically this module underpins and prepares students to plan, design and conduct their own independent research based project.

Learning Outcomes:
At the end of this module students will be able to:
* Conduct a literature review
* Write actionable research questions
* Design a research programme
* Understand the strengths and weaknesses of different methods of data collection.

Skills:

* Researching skills (T/F/A)
* Written communications skills (A)
* Independent study skills (F/A).

Content:
The course will contain a range of lectures, in-class assignments and case-studies and exercises for the following topics:
* Conceptual issues in research
* Conducting a literature review
* Identifying a research question
* Research Design (e.g. experimental/ Case study)
* Secondary Data Sources
* Primary data sources (Quant)
* Primary data sources (Qual)
* Data Analysis and Interpretation
* Presenting research findings.
Further information on programme availabilityProgramme availability:

MN50358 is a Designated Essential Unit on the following programmes:

School of Management
Notes:
* This unit catalogue is applicable for the 2015/16 academic year only. Students continuing their studies into 2016/17 and beyond should not assume that this unit will be available in future years in the format displayed here for 2015/16.
* Programmes and units are subject to change at any time, in accordance with normal University procedures.
* Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.