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MN50452: International business strategy

Follow this link for further information on academic years Academic Year: 2015/6
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6
Further information on unit levels Level: Masters UG & PG (FHEQ level 7)
Further information on teaching periods Period: Semester 2
Further information on unit assessment Assessment Summary: CW 100%
Further information on unit assessment Assessment Detail:
  • Coursework 1 (CW 35%)
  • Coursework 2 (CW 65%)
Further information on supplementary assessment Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites: This unit is only available to students on the MSc International Management.
Further information on descriptions Description: Aims:

* To develop firm- and industry-level strategic thinking, analysis and judgement in an international context;
* Explore the development and application of competitive and corporate strategy options firms can pursue in the face of the business opportunities and threats arising in a dynamically, sometimes unpredictably, and rapidly changing global economy.

Learning Outcomes:
By the end of this unit, the student should be able to:
* Display a sound understanding of theories of strategic management as they apply to international contexts, and be able to appraise concepts, models, analytical frameworks and evidence critically;
* Evaluate and interpret new information and theories, and engage in problem solving using clear, logical and practical thinking about a range of international business strategy issues;
* Identify current strengths and weakness of firm-level competitive and corporate strategy in the face of international business environment changes. Identify feasible future firm-level strategic responses in any given situation;
* Assess and detail methods and timescales for firm-level implementation of competitive and corporate strategy responses to international business and international political economy threats and opportunities.

Skills:
Intellectual Skills
* Facility to apply subject-specific knowledge into a range of complex international business situations, taking into account the overall implications for the other areas of the firm's business (TFA);
* Critical awareness of current issues and frameworks in strategic and international management (TFA);
* Understanding of theoretical concepts and frameworks that enable the student to meaningfully link theory and practice, and the ability to critically appraise both theory and practice (TFA);
Professional Practical Skills
* Deal with complex issues and make sound judgements in the absence of complete information, and to communicate conclusions clearly and competently (TFA);
* Assess and further develop the strategic position of firm operating on an international stage (FA);
* Operate effectively within cross-cultural teams and assume leadership roles where appropriate(F);
Transferable/Key Skills
* Ability to develop a holistic perspective on an international business and an understanding of how different units interact with each other in the accomplishment of organizational goals (TFA);
* Appreciation and in-depth understanding of the resources and competences required for successful operation in international contexts (TA);
Personal/Interpersonal
* Facility to communicate including presenting and marketing themselves and their ideas; preparation and production of effective management analysis (F);
* Ability to recognise intra/entrepreneurial risks and opportunities and to use enterprise skills to advantage in a firm context. (F).

Content:
The unit introduces students to the core theories, issues, themes and perspectives of competitive and corporate strategy, which are throughout applied to companies operating in an international context. Building on students' prior understanding of the international business environment, plus other fields within management, the course covers the following areas:
* Understanding the opportunities and challenges faced by a firm doing business beyond domestic borders;
* Benefits and costs of becoming global, or regional or, in some cases, domestic;
* Characteristics and interactions of global, regional and domestic intra- and inter-industry competition;
* Control and coordination of business units operating in, and across, different countries and political economy contexts;
* Managing new product development and operations in a global context;
* Recognizing and evaluating firm, industry, political, cultural, ethical and other challenges that may affect international business strategy.
Further information on programme availabilityProgramme availability:

MN50452 is a Designated Essential Unit on the following programmes:

School of Management
Notes:
* This unit catalogue is applicable for the 2015/16 academic year only. Students continuing their studies into 2016/17 and beyond should not assume that this unit will be available in future years in the format displayed here for 2015/16.
* Programmes and units are subject to change at any time, in accordance with normal University procedures.
* Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.