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MN50579: Research methods for business model design

Follow this link for further information on academic years Academic Year: 2015/6
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6
Further information on unit levels Level: Masters UG & PG (FHEQ level 7)
Further information on teaching periods Period: Semester 2
Further information on unit assessment Assessment Summary: CW 100%
Further information on unit assessment Assessment Detail:
  • Coursework (CW 100%)
Further information on supplementary assessment Supplementary Assessment: Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites:
Further information on descriptions Description: Aims:
This unit aims to develop theoretical and practical understanding of the learning and research process associated with developing business ideas into viable business models. It introduces the research methods necessary to successfully undertake an advanced level entrepreneurship research project and helps students plan and execute the dissertation project for the MSc in Entrepreneurship and Management.

Learning Outcomes:
Upon completing the unit, students will be able to:
* Define a clear purpose for their dissertation;
* Identify relevant academic literature that can inform the achievement of that purpose;
* Formulate an action research strategy for developing business ideas;
* Understand the practical challenges of collecting and analysing data using different methods.

Skills:
Intellectual skills:
* Formulate a research question (F/A)
* Analyse quantitative and qualitative data (F/A)
Practical skills:
* Comprehensive and scholarly written communication (F/A)
Transferable skills:
* Make judgments in the absence of complete evidence (F)
* Demonstrate self-direction and originality (F)

Content:
Effectuation logic, Design process, Business model elements and assessment, Research design, Methods for data collection and analysis.
Further information on programme availabilityProgramme availability:

MN50579 is Compulsory on the following programmes:

School of Management
Notes:
* This unit catalogue is applicable for the 2015/16 academic year only. Students continuing their studies into 2016/17 and beyond should not assume that this unit will be available in future years in the format displayed here for 2015/16.
* Programmes and units are subject to change at any time, in accordance with normal University procedures.
* Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.