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 Academic Year: | 2016/7 |
| Owning Department/School: | School of Management |
| Credits: | 24 [equivalent to 48 CATS credits] |
| Notional Study Hours: | 480 |
| Level: | Masters UG & PG (FHEQ level 7) |
| Period: |
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| Assessment Summary: | CW 100% |
| Assessment Detail: |
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| Supplementary Assessment: |
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| Requisites: |
Before taking this module you must take MN50166
In taking this module you cannot take MN50512 OR take MN50425 |
| Description:
| Aims: The unit is intended to allow students to conduct research based projects applying the skills, concepts, and techniques acquired in the taught programme to practice based business issues related to sustainability or marketing. Students will conduct a self-managed project aimed at providing a solution for a current management problem. First, the students will be presented with a current business problem for which they will evaluate the key issues being discussed using appropriate research and present a poster which provides this analysis with sustainability and marketing concepts combined. The students will then work in groups, combining their sustainability and marketing knowledge to present a viable solution to this management problem. Thus the unit not only encourages students to conduct research and think about real business problems related to sustainability or marketing but also encourages reflection on common managerial issues such as group dynamics and project management. The unit aims to allow students to develop further their abilities to: * Apply sustainability/marketing concepts to a current management problem * Analyse data * Make informed methodological choices * Present findings of their investigation and analyses. Learning Outcomes: At the end of the unit, students will be able to: * Plan and conduct a research project on practice based business issues * Understand and critically assess the particular challenges confronting sustainability or marketing within business * Evaluate the need for and sources of relevant data * Support their arguments with relevant empirical evidence * Interpret the significance of findings from relevant sources of quantitative and/ or qualitative evidence to inform decision making. * Develop viable alternatives and how they would contribute to management thinking and practice * Create a plan of action. * Carry out this plan, while responding to new information and other issues that may mean a deviation from the intended outcomes. * Reflect on the outcomes of an activity and the processes that led to those outcomes * Present reflections in written and oral form. Skills: * Ability to select, analyse and present numerical or non-numerical data (F; A). * Ability to synthesise multidisciplinary perspectives on the same problem (F; A). * Reflective practice (F; A) * Action research (F; A) * Project Management (F; A) * Management of teams/groups (F; A) * Decision making skills (F; A) * Presentation skills (F; A) * Writing skills (F; A) Content: Accompanying seminars: Students will be briefed on: * Argument Development - how to develop an effective argument that combines business and academic insight * Presenting ideas - thinking through your experience with the poster presentations in terms of how to effectively present ideas in visual and textual formatProject management & team work - how to effectively manage projects and work on team plan for dealing with conflict * Presentation support - 5 minute group presentations that demonstrate where you are at the moment with the solution development. Feedback on presentation style will be givenReflective writing - guidance on how to communicate your reflections and the types of information required in this assessment Self-managed project Based on the project selection for each group, the content may take different forms, however it is expected that the following steps would be common to all projects: * Identification of suitable project related to sustainability or marketing; project briefing (including academic expectations); * Conduct of self-managed project - students will be provided with the necessary resources to manage the project well. * * Part of the requirement will be for students to have a record-keeping mechanism to keep track of progress and to ensure project learning for later reporting. * Presenting findings back to peer group and lecturer - students will be given guidance regarding thhe criteria for a good project presentation. * Writing up findings and reporting. |
| Programme availability: |
MN50620 is Optional on the following programmes:School of Management
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Notes:
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