- Student Records
Programme & Unit Catalogues

MN50579: Research methods for business model design

Follow this link for further information on academic years Academic Year: 2017/8
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6      [equivalent to 12 CATS credits]
Further information on notional study hours Notional Study Hours: 120
Further information on unit levels Level: Masters UG & PG (FHEQ level 7)
Further information on teaching periods Period:
Semester 2
Further information on unit assessment Assessment Summary: CW 100%
Further information on unit assessment Assessment Detail:
  • Coursework (CW 100%)
Further information on supplementary assessment Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites:
Further information on descriptions Description: Aims:
This unit aims to develop theoretical and practical understanding of the learning and research process associated with developing business ideas into viable business models. It introduces the research methods necessary to successfully undertake an advanced level entrepreneurship research project and helps students plan and execute the dissertation project for the MSc in Entrepreneurship and Management.

Learning Outcomes:
Upon completing the unit, students will be able to:
* Define a clear purpose for their dissertation;
* Identify relevant academic literature that can inform the achievement of that purpose;
* Formulate an action research strategy for developing business ideas;
* Understand the practical challenges of collecting and analysing data using different methods.

Intellectual skills:
* Formulate a research question (F/A)
* Analyse quantitative and qualitative data (F/A)
Practical skills:
* Comprehensive and scholarly written communication (F/A)
Transferable skills:
* Make judgments in the absence of complete evidence (F)
* Demonstrate self-direction and originality (F)

Effectuation logic, Design process, Business model elements and assessment, Research design, Methods for data collection and analysis.
Further information on programme availabilityProgramme availability:

MN50579 is Compulsory on the following programmes:

School of Management