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MN20032: E-business

Follow this link for further information on academic years Academic Year: 2018/9
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6      [equivalent to 12 CATS credits]
Further information on notional study hours Notional Study Hours: 120
Further information on unit levels Level: Intermediate (FHEQ level 5)
Further information on teaching periods Period:
Semester 1
Further information on unit assessment Assessment Summary: CW 100%
Further information on unit assessment Assessment Detail:
  • Coursework (CW 100% - Qualifying Mark: 35)
Further information on supplementary assessment Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites: Before taking this module you must take MN20014 OR take MN10564
Further information on descriptions Description: Aims:
The unit draws together a widely varied range of conceptual models and frameworks, existing empirical research, statistical and case study material to provide a coherent insight into e-business from a management perspective. In doing so, it will focus upon the contribution of e-business technologies to the effectiveness and efficiency of both private and public sector organizations. It includes the application of e-business technologies to both large and small firms in both developed and emerging economies.

Learning Outcomes:
By the end of this unit, the student should be able to:
* Define the nature and scope of e-business technologies
* Review the drivers that facilitate and constrain the application and growth of e-business technologies
* Evaluate the ways in which e-business technologies can be applied within firms to achieve new business developments and process improvements
* Consider the organizational dimension of e-business implementation within firms
* Reflect upon the likely nature of future challenges and opportunities from e-business technologies

Skills:
Intellectual Skills
* an appreciation of contemporary issues in e-business (TA);
* the facility to apply subject-specific knowledge into a range of complex situations, taking into account the overall implications for the other areas of the business (TFA);
* a conceptual understanding of theoretical concepts and frameworks that enables the student to meaningfully link theory and practice and the ability to critically appraise both theory and practice (TFA);
Professional and Practical Skills
* evaluate e-business models within an organisational context (A);
* operate effectively both independently as well as within teams and assume leadership roles where appropriate (F);
* be self-directed and able to act autonomously in planning and implementing projects at professional levels (F)
Transferable/Key Skills
* an openness and capacity to continue learning with the ability to reflect on earlier knowledge and practice and integrate the new with past experience and effectively apply it to the present situations (TFA);
* an appreciation and in-depth understanding of the resources and competences required for successful cross-functional management in organisations including enterprise skills (TA).

Content:
This unit will reflect current movements in e-business and Internet technology and the content will therefore be reviewed on an annual basis and updated as appropriate. Indicative content includes:
* Critical issues in e-business
* Business models and e-business strategies
* E-marketing
* Business to business e-commerce and value chain integration
* Relationship capital and customer relationship management
* Online communities.
Further information on programme availabilityProgramme availability:

MN20032 is Optional on the following programmes:

Department of Computer Science
  • USCM-AFB09 : BSc(Hons) Computer Science with Business (Year 3)
  • USCM-AAB10 : BSc(Hons) Computer Science with Business with Study year abroad (Year 4)
  • USCM-AKB10 : BSc(Hons) Computer Science with Business with Year long work placement (Year 4)
School of Management
  • UMMN-AFB02 : BSc(Hons) Accounting and Finance (Year 3)
  • UMMN-AKB02 : BSc(Hons) Accounting and Finance with Year long work placement (Year 4)
  • UMMN-ANB01 : BSc(Hons) Business Administration with Thin sandwich placement(s) (Year 3)
  • UMMN-AYB06 : BSc(Hons) International Management with Year Abroad (Year 4)
  • UMMN-AFB04 : BSc(Hons) Management (Year 3)
  • UMMN-AKB04 : BSc(Hons) Management with Year long work placement (Year 4)
  • UMMN-AKB05 : BSc(Hons) Management with Marketing with Year long work placement (Year 4)
Department of Politics, Languages and International Studies
  • UXXX-AYB05 : BSc(Hons) International Management and Modern Languages (French) with Year Abroad (Year 4)
  • UXXX-AYB04 : BSc(Hons) International Management and Modern Languages (German) with Year Abroad (Year 4)
  • UXXX-AYB06 : BSc(Hons) International Management and Modern Languages (Spanish) with Year Abroad (Year 4)

Notes: