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MN20016: Marketing

Follow this link for further information on academic years Academic Year: 2019/0
Further information on owning departmentsOwning Department/School: School of Management
Further information on credits Credits: 6      [equivalent to 12 CATS credits]
Further information on notional study hours Notional Study Hours: 120
Further information on unit levels Level: Intermediate (FHEQ level 5)
Further information on teaching periods Period:
Semester 2
Further information on unit assessment Assessment Summary: CW 30%, EX 70%
Further information on unit assessment Assessment Detail:
  • Coursework (CW 30% - Qualifying Mark: 35)
  • Exam (EX 70% - Qualifying Mark: 35)
Further information on supplementary assessment Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Further information on requisites Requisites: Before taking this module you must take MN10574 OR take MN10071
Further information on descriptions Description: Aims:
Marketing is arguably the prime business function as most businesses rely on a foundation of sales, without which there can be little, or no, other managerial activity (e.g. production, HRM, finance, accounting etc.). In this course our aim is to introduce students to, and encourage them to critically evaluate, the key principles and practices of marketing. These principles and practices will act as a foundation for pursuing other marketing related courses on the degree programme.

Learning Outcomes:
At the end of this modules students will be able to:
* Understand and critically evaluate core marketing principles.
* Apply and evaluate marketing models, theories and concepts commonly used in marketing practice.
* Analyse and evaluate contemporary marketing practice
* Understand the importance of marketing in advanced industrialized economies.

Skills:

* Written communication skills (F/ A)
* Independent study skills (F/ A)
* Group working skills (F/ A)
* Analytical and evaluative skills (F/ A)
* Critical reflexivity towards the subject matter (F).

Content:
The course will contain a range of lectures, in-class assignments and case-studies and exercises for the following topics:
* What is Marketing?
* The Marketing Environment
* Segmentation /Targeting/Positioning
* Products vs Services
* Branding
* Promotion and Advertising
* Pricing
* Distribution Strategy
* Marketing Strategy
* Global Issues
* Revision.
Further information on programme availabilityProgramme availability:

MN20016 is Optional on the following programmes:

School of Management
  • UMMN-AFB02 : BSc(Hons) Accounting and Finance (Year 2)
  • UMMN-AKB02 : BSc(Hons) Accounting and Finance with Year long work placement (Year 2)
  • UMMN-ANB01 : BSc(Hons) Business Administration with Thin sandwich placement(s) (Year 2)

Notes: