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MN20073: Marketing

[Page last updated: 23 October 2023]

Academic Year: 2023/24
Owning Department/School: School of Management
Credits: 6 [equivalent to 12 CATS credits]
Notional Study Hours: 120
Level: Intermediate (FHEQ level 5)
Period:
Semester 2
Assessment Summary: EX 100%
Assessment Detail:
  • Examination (EX 100% - Qualifying Mark: 35)
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Requisites:
Learning Outcomes: After completing the unit, the student should be able to a) understand the principles of building brands and implementing promotion and advertising activities and b) prepare a marketing plan.


Aims: This module examines marketing management. The module aims to develop an understanding of the role and practice of marketing as a management function and organisational philosophy. To provide practice in assessing and solving marketing problems - reflecting the belief that the most effective learning comes from making marketing decisions. To lay the foundations for students wishing to take more specialised courses in marketing.

Skills: Develop the ability to conceptualize marketing problems by using a series of analytical tools.
Develop the ability to plan and rationalize marketing activities
Develop presentation skills in the classroom.

Content: The course will contain a range of lectures, in-class assignments and case-studies and exercises for the following topics:
* Introduction to Marketing Concepts
* Segmentation
* Targeting/Positioning
* Marketing Planning & Writing Marketing Plans
* Branding
* Pricing
* Marketing Strategy
* Product Policy & NPD
* Promotion and Advertising
* Distribution Strategy
* Information and Research
* Revision.

Course availability:

MN20073 is a Generally Available Unit which is available to all students of the University (subject to the usual constraints) to take either as a Director of Studies approved option within their programme of study or as an 'extra' unit which does not count towards a final award.

MN20073 is Optional on the following courses:

Department of Chemistry
  • USCH-AFB01 : BSc(Hons) Chemistry (Year 3)
  • USCH-AAB02 : BSc(Hons) Chemistry with Study year abroad (Year 4)
  • USCH-AKB02 : BSc(Hons) Chemistry with Industrial Placement (Year 4)
  • USCH-AFB03 : BSc(Hons) Chemistry with Management (Year 2)
  • USCH-AAB04 : BSc(Hons) Chemistry with Management with Study year abroad (Year 2)
  • USCH-AKB04 : BSc(Hons) Chemistry with Management with Industrial Placement (Year 2)
  • USSC-AFB01 : BSc(Hons) Natural Sciences (Biochemistry with Chemistry stream) (Year 2)
  • USSC-AAB01 : BSc(Hons) Natural Sciences (Biochemistry with Chemistry stream) with Study year abroad (Year 2)
  • USSC-AKB01 : BSc(Hons) Natural Sciences (Biochemistry with Chemistry stream) with Year long work placement (Year 2)
  • USSC-AFB01 : BSc(Hons) Natural Sciences (Biochemistry with Environmental Science stream) (Year 2)
  • USSC-AAB01 : BSc(Hons) Natural Sciences (Biochemistry with Environmental Science stream) with Study year abroad (Year 2)
  • USSC-AKB01 : BSc(Hons) Natural Sciences (Biochemistry with Environmental Science stream) with Year long work placement (Year 2)
  • USSC-AFB01 : BSc(Hons) Natural Sciences (Biochemistry with Pharmacology stream) (Year 2)
  • USSC-AAB01 : BSc(Hons) Natural Sciences (Biochemistry with Pharmacology stream) with Study year abroad (Year 2)
  • USSC-AKB01 : BSc(Hons) Natural Sciences (Biochemistry with Pharmacology stream) with Year long work placement (Year 2)
  • USSC-AFB01 : BSc(Hons) Natural Sciences (Biology with Chemistry stream) (Year 2)
  • USSC-AAB01 : BSc(Hons) Natural Sciences (Biology with Chemistry stream) with Study year abroad (Year 2)
  • USSC-AKB01 : BSc(Hons) Natural Sciences (Biology with Chemistry stream) with Year long work placement (Year 2)
  • USSC-AFB01 : BSc(Hons) Natural Sciences (Biology with Environmental Science stream) (Year 2)
  • USSC-AAB01 : BSc(Hons) Natural Sciences (Biology with Environmental Science stream) with Study year abroad (Year 2)
  • USSC-AKB01 : BSc(Hons) Natural Sciences (Biology with Environmental Science stream) with Year long work placement (Year 2)
  • USSC-AFB01 : BSc(Hons) Natural Sciences (Biology with Pharmacology stream) (Year 2)
  • USSC-AAB01 : BSc(Hons) Natural Sciences (Biology with Pharmacology stream) with Study year abroad (Year 2)
  • USSC-AKB01 : BSc(Hons) Natural Sciences (Biology with Pharmacology stream) with Year long work placement (Year 2)
  • USSC-AFB01 : BSc(Hons) Natural Sciences (Chemistry with Biochemistry stream) (Year 2)
  • USSC-AAB01 : BSc(Hons) Natural Sciences (Chemistry with Biochemistry stream) with Study year abroad (Year 2)
  • USSC-AKB01 : BSc(Hons) Natural Sciences (Chemistry with Biochemistry stream) with Year long work placement (Year 2)
  • USSC-AFB01 : BSc(Hons) Natural Sciences (Chemistry with Biology stream) (Year 2)
  • USSC-AAB01 : BSc(Hons) Natural Sciences (Chemistry with Biology stream) with Study year abroad (Year 2)
  • USSC-AKB01 : BSc(Hons) Natural Sciences (Chemistry with Biology stream) with Year long work placement (Year 2)
  • USSC-AFB01 : BSc(Hons) Natural Sciences (Chemistry with Environmental Science stream) (Year 2)
  • USSC-AAB01 : BSc(Hons) Natural Sciences (Chemistry with Environmental Science stream) with Study year abroad (Year 2)
  • USSC-AKB01 : BSc(Hons) Natural Sciences (Chemistry with Environmental Science stream) with Year long work placement (Year 2)
  • USSC-AFB01 : BSc(Hons) Natural Sciences (Chemistry with Pharmacology stream) (Year 2)
  • USSC-AAB01 : BSc(Hons) Natural Sciences (Chemistry with Pharmacology stream) with Study year abroad (Year 2)
  • USSC-AKB01 : BSc(Hons) Natural Sciences (Chemistry with Pharmacology stream) with Year long work placement (Year 2)
  • USSC-AFB01 : BSc(Hons) Natural Sciences (Environmental Science with Biochemistry stream) (Year 2)
  • USSC-AAB01 : BSc(Hons) Natural Sciences (Environmental Science with Biochemistry stream) with Study year abroad (Year 2)
  • USSC-AKB01 : BSc(Hons) Natural Sciences (Environmental Science with Biochemistry stream) with Year long work placement (Year 2)
  • USSC-AFB01 : BSc(Hons) Natural Sciences (Environmental Science with Biology stream) (Year 2)
  • USSC-AAB01 : BSc(Hons) Natural Sciences (Environmental Science with Biology stream) with Study year abroad (Year 2)
  • USSC-AKB01 : BSc(Hons) Natural Sciences (Environmental Science with Biology stream) with Year long work placement (Year 2)
  • USSC-AFB01 : BSc(Hons) Natural Sciences (Environmental Science with Chemistry stream) (Year 2)
  • USSC-AAB01 : BSc(Hons) Natural Sciences (Environmental Science with Chemistry stream) with Study year abroad (Year 2)
  • USSC-AKB01 : BSc(Hons) Natural Sciences (Environmental Science with Chemistry stream) with Year long work placement (Year 2)
  • USSC-AFB01 : BSc(Hons) Natural Sciences (Pharmacology with Biochemistry stream) (Year 2)
  • USSC-AAB01 : BSc(Hons) Natural Sciences (Pharmacology with Biochemistry stream) with Study year abroad (Year 2)
  • USSC-AKB01 : BSc(Hons) Natural Sciences (Pharmacology with Biochemistry stream) with Year long work placement (Year 2)
  • USSC-AFB01 : BSc(Hons) Natural Sciences (Pharmacology with Biology stream) (Year 2)
  • USSC-AAB01 : BSc(Hons) Natural Sciences (Pharmacology with Biology stream) with Study year abroad (Year 2)
  • USSC-AKB01 : BSc(Hons) Natural Sciences (Pharmacology with Biology stream) with Year long work placement (Year 2)
  • USSC-AFB01 : BSc(Hons) Natural Sciences (Pharmacology with Chemistry stream) (Year 2)
  • USSC-AAB01 : BSc(Hons) Natural Sciences (Pharmacology with Chemistry stream) with Study year abroad (Year 2)
  • USSC-AKB01 : BSc(Hons) Natural Sciences (Pharmacology with Chemistry stream) with Year long work placement (Year 2)
  • USCH-AFM07 : MSci(Hons) Chemistry with Management (Year 2)
  • USCH-AKM07 : MSci(Hons) Chemistry with Management with Industrial Placement (Year 2)
  • USSC-AFM01 : MSci(Hons) Natural Sciences (Biochemistry with Chemistry stream) (Year 2)
  • USSC-AAM01 : MSci(Hons) Natural Sciences (Biochemistry with Chemistry stream) with Study year abroad (Year 2)
  • USSC-AKM01 : MSci(Hons) Natural Sciences (Biochemistry with Chemistry stream) with Professional Placement (Year 2)
  • USSC-AFM01 : MSci(Hons) Natural Sciences (Biochemistry with Pharmacology stream) (Year 2)
  • USSC-AAM01 : MSci(Hons) Natural Sciences (Biochemistry with Pharmacology stream) with Study year abroad (Year 2)
  • USSC-AKM01 : MSci(Hons) Natural Sciences (Biochemistry with Pharmacology stream) with Professional Placement (Year 2)
  • USSC-AFM01 : MSci(Hons) Natural Sciences (Biology with Chemistry stream) (Year 2)
  • USSC-AAM01 : MSci(Hons) Natural Sciences (Biology with Chemistry stream) with Study year abroad (Year 2)
  • USSC-AKM01 : MSci(Hons) Natural Sciences (Biology with Chemistry stream) with Professional Placement (Year 2)
  • USSC-AFM01 : MSci(Hons) Natural Sciences (Biology with Pharmacology stream) (Year 2)
  • USSC-AAM01 : MSci(Hons) Natural Sciences (Biology with Pharmacology stream) with Study year abroad (Year 2)
  • USSC-AKM01 : MSci(Hons) Natural Sciences (Biology with Pharmacology stream) with Professional Placement (Year 2)
  • USSC-AFM01 : MSci(Hons) Natural Sciences (Chemistry with Biochemistry stream) (Year 2)
  • USSC-AAM01 : MSci(Hons) Natural Sciences (Chemistry with Biochemistry stream) with Study year abroad (Year 2)
  • USSC-AKM01 : MSci(Hons) Natural Sciences (Chemistry with Biochemistry stream) with Professional Placement (Year 2)
  • USSC-AFM01 : MSci(Hons) Natural Sciences (Chemistry with Biology stream) (Year 2)
  • USSC-AAM01 : MSci(Hons) Natural Sciences (Chemistry with Biology stream) with Study year abroad (Year 2)
  • USSC-AKM01 : MSci(Hons) Natural Sciences (Chemistry with Biology stream) with Professional Placement (Year 2)
  • USSC-AFM01 : MSci(Hons) Natural Sciences (Chemistry with Pharmacology stream) (Year 2)
  • USSC-AAM01 : MSci(Hons) Natural Sciences (Chemistry with Pharmacology stream) with Study year abroad (Year 2)
  • USSC-AKM01 : MSci(Hons) Natural Sciences (Chemistry with Pharmacology stream) with Professional Placement (Year 2)
Department of Psychology

Notes:

  • This unit catalogue is applicable for the 2023/24 academic year only. Students continuing their studies into 2024/25 and beyond should not assume that this unit will be available in future years in the format displayed here for 2023/24.
  • Courses and units are subject to change in accordance with normal University procedures.
  • Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
  • Find out more about these and other important University terms and conditions here.