Corporate Community Investment/ Philanthropy
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Investigation of the Media Stakeholder Effect on Corporate Community Involvement - PhD Research (Ongoing) - Pei Tao - supervised by Steve Brammer This research investigates the role of the media as a stakeholder on the corporate community involvement (CCI) activities of companies in Taiwan. It seeks to advance an explanation of the mechanism through which media stakeholders shape changes in companies’ CCI behaviour, challenging notions of media and its influence on strategic CCI activities.
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