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CPD Support Office represented at HR Directors' Business Summit

Wed Jan 12 14:26:00 GMT 2011

Staff from the CPD Support and Development Office (CPDSDO) spent two days at the International Conference Centre in Birmingham to promote the University’s provision.  Now in its ninth year, the HR Directors’ Business Summit brings together senior HR Directors to evaluate current and future trends and their impact on the HR function and corporate strategies.

The Summit attracts over 600 HR Directors who attend talks and workshops as well as a number of networking sessions and an exhibition.  The CPD Office was keen to increase awareness of the University’s wide-ranging CPD provision, something which employers do not normally associate with a top-ranking, research-led institution.

“A number of people were surprised that the University could offer credit- and non-credit bearing short courses, bespoke training or accreditation of in-house training,” commented Suzanne Maxwell, Head of CPDSDO.  “It seems that there is still a perception that universities are concerned primarily with full-time undergraduate provision.  Hopefully, we are starting to change this image and show that universities have an important role to play not only in the preparation of students for employment, but also in the development of individuals throughout their careers.”

The event has helped the CPD Office to refine its marketing approach and has generated a number of new contacts which it is hoped will lead to future collaborations.

University staff who are interested in developing CPD courses for external professionals or employers can apply for a grant from the CPD Development Fund. See the CPD website for more information on submitting a bid to the Fund.

CPD Exhibition Stand with representative of CPDSDO CPD Exhibition Stand - discussions with delegate  CPD Exhibition Stand