Developing Training Courses for Commercial Clients
Continuing Professional Development courses are excellent vehicles for delivering impact from
research and for creating additional income streams, but they can also lead to the establishment of
sustainable relationships with business.
Funded by the Knowledge Transfer Account (KTA), we are offering a staff development
opportunity for those interested in developing and delivering courses for commercial clients, as
well as those who support such activity.
The one-day workshop will take place on
Wednesday, 8 February 2012 from
9.30am to 4pm in
3 West, 4.1 and will be run by Andrew Corcoran (Blueberry Training). Lunch
will be provided. Those unable to attend for the full day can opt for individual sessions
(detailed below) by emailing
cpd@bath.ac.uk
Workshop Content
Session1: What courses could we develop?
- Growing a training portfolio
- Contemporary issues in your chosen market
- Assessing capability and capacity within the academic team
- Prioritising course opportunities
- Assessing readiness of UG/PG materials to go to a professional market
Session 2: What does the market want?
- How to research the market for training courses
- How to target your niche
- Differentiating your courses from the competition
- Product and service expectations
- Promotion and selling of open and in-house courses
Session 3: Delivery and evaluation
- Developing a 1-page course proposal
- Start-up planning
- Understanding the demands of a professional audience
- Building sustainable delivery teams
- Course evaluation and improvement
Session 4: How to sell even more after the first course
- Continuing Professional Development
- Conferences
- Postgraduate programmes
- Innovation in Higher Education
To book your place, please visit
https://www.survey.bath.ac.uk/trainingcourses/