Centre for Research in Advertising and Consumption

To develop a centre of excellence unequalled in the UK

To provide an overarching organisational structure within which staff and research students can be mentored and developed

To develop collaborative links with other schools and departments within the university

To encourage and facilitate publication in leading international journals

To attract leading scholars and ‘thinking’ practitioners as visiting research fellows, facilitating the development of international networks and increasing the scope for international collaborative research

To provide an ongoing seminar series that will draw on both members of the centre and leading scholars

To enhance the linkages between teaching and research, particularly through developing the curriculum of the MSc in Marketing