Members of the Centre have produced a wide range of research outputs including:
Canniford R and Shankar A (Forthcoming) Purifying Practices: How Consumers Assemble Romantic Experiences of Nature. Journal of Consumer Research
Goulding C, Shankar A & Canniford R (Forthcoming) Learning to be Tribal: Facilitating the Formation of Consumer Tribes. European Journal of Marketing.
Doherty, B.; Davies, I.A. (2012) 'Where now for fair trade?' Business History, forthcoming
Ryals, L.; Davies I.A. "Where’s the strategic intent in key account relationships?" Journal of Business and Industrial Marketing, Forthcoming
Hang, H. (forthcoming). Is product placement immune to advertising clutter? Journal of Advertising Research
Godley, A., & Hang, H. (forthcoming). Globalization and the evolution of international retailing: a comment on Alexander’s British overseas retailing, 1900-1960. Business History
Nuttall P & Tinson J (Forthcoming) Resistance to Ritual Practice: Exploring Perceptions of Others. European Journal of Marketing
Bardhi F, Eckhardt G & Arnould E (Forthcoming 2012) Liquid Relationship to Possessions Journal of Consumer Research. DOI: 10.1086/664037
Davies I.A., Lee Z . Ahonkhai (2012) Do consumers care about ethical luxury. Journal of Business Ethics. 106: 37-51 DOI:10.1007/s10551-011-1071-y
Hang, H. (2012). The implicit influence of bimodal brand placements on children: information integration or information interference? International Journal of Advertising, 31(3), 465-484
Nutall P, Beverland MB & Shankar A (2011) Qualitative Research in Advertising: An Assessment of 50 years in JAR. Journal of Advertising Research 50th Anniversary Issue.
Press M & Arnould E (2011) How Does Organizational Identification Form? A Consumer Behavior Perspective Journal of Consumer Research. 38(4): 650-666. DOI: 10./1086/660699
Dion D & Arnould E. (2011) Retail Luxury Strategy: Assembling Charisma through Art and Magic Journal of Retailing. 87(4): 502-520 DOI:10.1016/j.jretai.2011.09.001
Press M & Arnould E (2011) Legitimating Community Supported Agriculture through American Pastoralist Ideology Journal of Consumer Culture. 11(2): 168-194 DOI: 10.1177/1469540511402450
Oneto S & Arnould E (2011) Alternative Trade Organization and Subjective Quality of Life: The Case of Latin American Coffee Producers Journal of Macromarketing 31(3): 276-290 DOI:10.1177/0276146711405668
Naidoo, R., Shankar, A. & Veer, E. (2011) The Consumerist Turn in Higher Education: Policy Aspirations and Outcomes. Journal of Marketing Management. 11/12, 1142-1162.
Goulding,C & Shankar, A. (2011) Club Culture: Neo-Tribalism and Ritualized Behavior. Annals of Tourism Research, 38(4), 1435-1543
Veer, E.& Shankar, A. (2011) Forgive me, Father, for I do not give full justification for my sins: How religious consumers justify the acquisition of material wealth. Journal of Marketing Management, 27 (5/6), 547-560
Nuttall,P., Shankar, A. & Beverland, M. (2011) Mapping the unarticulated potential of qualitative research: Stepping out of the shadow of quantitative studies. Journal of Advertising Research, 51(1), 153-166
Hang, H., & Auty, S. (2011). Children playing branded video games: the impact of interactivity on product placement effectiveness. Journal of Consumer Psychology, 21(1): 65-72.
Heath RG (2011) The Secret of Television’s Success: Emotional Content or Rational Information? After 50 years the debate continues, Journal of Advertising Research 50th Anniversary Special Edition. 50(1 supplement): 112-123. Runner-up, 2011 Best Paper Prize
Lee Z, Sargeant A. (2011) Dealing with social desirability bias: an application to charitable giving.European Journal of Marketing, 45 (5), 703-719. DOI:10.1108/03090561111119994
Naidoo, R. (2011) The Sustainable Development of Higher Education: Challenges for the Caribbean Journal of Education and Development in the Caribbean 12 (1) pp 2-12
Tinson J & Nutall P. (2011) Performing the High School Prom in the UK: Locating Authenticity Through Practice Journal of Marketing Management Click here for article external website DOI: 10.1080/0267257X.2011.560888
Nuttall P, Arnold S, Carless L, Crockford L, Finnamore K, Frazier R & Hill A . Understanding Music Consumption through a Tribal Lens Journal of Retailing & Consumer Services 18(2); 152-159
Beverland, MB., Farrelly, FJ., Quester, PG. (2010) Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performances, Psychology & Marketing 27(7): 698-716 DOI: 10.1002/mar.20352
Dickinson, S., Beverland, MB., and Lindgreen A (2010). “Building Corporate Reputation With Stakeholders: Exploring the Role of Message Ambiguity for Social Marketers,” European Journal of Marketing . 44(11/12):1856-1874 DOI: 10.1108/03090561011079918
Beverland, MB., Kates, SM., and Chung, E. (2010) Exploring Consumer Conflict Management In Service Encounters, Journal of Academy of Marketing Science 83: 617-633 DOI: 10.1007/s11747-009-0162-0
Beverland, MB., and Farrelly, FJ. (2010), The quest for authenticity in consumption: Consumers’ purposive choice of authentic cues to shape experienced outcomes, Journal of Consumer Research 36 (6), 838-856 DOI: RePEc:ucp:jconrs:v:36:y:2010:i:5
Beverland, M.B., Napoli, J., and Farrelly, F. (2010), "Towards a typology of brand position and innovation effort," Journal of Product Innovation Management 27(1): 32–47 DOI: 10.1111/j.1540-5885.2009.00698.x
Beverland, M.B. and Lindgreen, A. (2010), “What makes a good case study? A positivist review of qualitative case research published in IMM, 1971-2006,” Industrial Marketing Management 39(1): 56–63 DOI: 10.1016/j.indmarman.2008.09.005
Yannopoulou N, Koronis E, & Elliott R. (2010) Media Amplification of Brand Crisis and its affect on Brand Trust. Journal of Marketing Management. DOI: 10.1080/0267257X.2010.498141
Evans,A., Riley, S. & Shankar, A. (2010) Postfeminist Heterotopias: NegotiatingSafe and Seedy in the Ann Summers Sex Shop Space. European Journal of Women’s Studies 17(3), 211-229. DOI:10.1177/1350506810368817
Evans,A., Riley, S. & Shankar, A. (2010) Technologies of Sexiness: Theorizing Women’s Engagement in the Sexualization of Culture. Feminism & Psychology,20(1) 114-131. DOI: 10.1177/0959353509351854
Ryals L., Davies I.A. (2010) Do you really know who your best sales people are? Harvard Business Review. 34-35. 88 (12), p34-35
Davies, I.A. (2010) Network combinations and value creation in Fair Trade organizationsAcademy of Management Best Paper Proceedings 1-6
Davies I.A., Ryals, L., (2010) The Role of Social Capital in the Success of Fair Trade. Journal of Business Ethics. 96:.317-338. DOI: 10.1007/s10551-010-0468-3
Davies I.A., Ryals, L., (2010) Relationship Management: a sales role, or a state of mind? An investigation of functions and attitudes across a business-to-business sales force. Industrial Marketing Management. DOI: 10.1016/j.indmarman 39(7), p.1049-1062.
Davies, I.A., Crane, A (2010) CSR in SMEs:Investigating employee engagement in fair trade companies. Business Ethics: A European Review. 19(20):126-139. DOI: 10.1111/j.1467-8608.2010.01586.x
Davies, I.A., Doherty, B., Knox, S. (2010). The rise and stall of a fair trade pioneer: The story of Cafédirect. Journal of Business Ethics 92(1); 127-147. DOI: 10.1007/s10551-009-0145-6)
Lee, Z. and Woodliffe, L. (2010). "Donor misreporting: Conceptualizing social desirability bias in giving surveys", Voluntas: International Journal of Voluntary and Nonprofit Organizations, 21 (4), 569-587 DOI: 10.1007/s11266-010-9153-5
Tinson J & Nuttall P (2010) Exploring Appropriation of Global Cultural Rituals. Journal of Marketing Management 26(11): 1074-1090. DOI: 10.1080/0267257X2010.510325
Press M, Caires M & Patton T (2010) Campus Sustainability Through Civic Engagement: Preparing Students as Leaders for a World Facing Climate Change external website Sustainability: The Journal of Record
Goulding C, Shankar A, Elliott R & Canniford R (2009) Market Place Management of Illicit Pleasure. Journal of Consumer Research. 35(5): 759-771. DOI: 10.1086/592946
Arnould E, Plastina A & Ball D (2009) Does Fair Trade Deliver on Its Core Value Proposition? Effects on Income, Educational Attainment and Health in Three Countries, Journal of Public Policy and Marketing 28(9): 186-201
Arnould E, Schau J & Muniz Jr A (2009) How Brand Communities Create Value Journal of Marketing 73(5): 30-51 DOI: 10.1509/jmkg.73.5.30
Shankar A (2009) Reframing Critical Marketing. Journal of Marketing Management.25(7/8):681-696. DOI: 10.1362/026725709X471569
Shankar, A., Elliott, R. & Fitchett, J. (2009) Consumption, identity and narratives of socialization, Marketing Theory. 9(1):75-94 DOI: 10.1177/1470593108100062
Davies, I,A., Ryals,L. (2009) A stage model for transitioning to KAM. Journal of Marketing Management. 25(9-10):1027-1048 DOi: 39AB045
Storbacka, K., Ryals, L., Davies, I.A., Nenonen, S. (2009) The changing role of sales: viewing sales as a strategic, cross-functional process European Journal of Marketing, 43(7&8):. 890-906, DOI: 10.1108/03090560910961443
Davies I. (2009) Alliances and networks: creating success in the UK fair trade market, Journal of Business Ethics. 86(1): 109-126. DOI 10.1007/s10551-008-9762-8
Hang, H., & Godley, A. (2009). Revisiting the psychic distance paradox: international retailing in China in the long run (1840-2005). external website Business History, 51(3): 383-400
Hang, H., & Auty, S. (2009). Video games, processing fluency and children’s choice: exploring placement in new media. Advances in Consumer Research, 36.
Heath RG, Nairn AC & Bottomley P. (2009) How effective is creativity? Emotive content in TV advertising does not increase attention. Journal of Advertising Research. 49(4):450-463.
Heath RG (2009) Emotional Engagement: How Television Builds Big Brands At Low Attention. Journal of Advertising Research. 49(1): 62-73.
Thomas R, Pervan S & Nuttall P (2009) Marketing Orientation and Arts Organisations: The Case for Business Sponsorship. Marketing Intelligence and Planning 27(6): 736-754 DOI: 10.1108/02634500910988654
Nuttall, P. (2009) Insiders, regulars and tourists: Exploring selves and music consumption in adolescence. Journal of Consumer Behaviour 8(4): 211-224.
Martin B, Gnoth J, Strong C. (2009) Temporal construal in advertising: The moderating role of temporal orientation and attribute importance upon consumer evaluations, Journal of Advertising. 38(3): 5-19. DOI: 10.2753/JOA0091-3367380301
Beverland, M.B., Lindgreen, A., and Vink M. (2008), "Projecting Authenticity through advertising: Consumer judgments of advertisers’ claims,” Journal of Advertising 37(1), 5-15. DOI: 10.2753/JOA0091-3367370101
Beverland, M.B., Farrelly, F., and Lim, E. (2008), "Exploring the dark side of pet ownership: status and control bases for pet consumption," Journal of Business Research. 61(5), 490-496. DOI: 10.1016/j.jbusres.2006.08.009
Elliott, R. & Cova, B. 2008. Interpretive consumer research as cultural critique. Consumption, Markets and Culture. 11(2): 71-72. DOI: 10.1080/1025860802033563.
Cova, B. & Elliott, R. 2008. Everything you always wanted to know about interpretive consumer research but were afraid to ask. Qualitative Market Research: An International Journal. 11 (2): 121-129
Yannopoulou, N. & Elliott, R. 2008. Open verses closed advertising texts and interpretive communities, International Journal of Advertising, 27, (1): 35-49.
Arnould E & Cayla J (2008) A Cultural Approach to Branding in International Marketing Journal of International Marketing 16(4): 86-112 DOI: 10.1509/jimk.16.4.86
Wilson H, Daniel E, Davies I. (2008) The diffusion of E-commerce in UK SME, Journal of Marketing Management. 24(5-6): 489-516. DOI: 10.1362/026725708X325968
Heath RG & Feldwick P (2008) 50 years using the wrong model of advertising. International Journal of Market Research. 50(1):29-59. Winner, 2007 MRS Conference Best Paper Award.
Lee Z, Sargeant A. 2008. Why is Survey Data So Unreliable? Professional Fundraising. July.
Naidoo, R. (2008) The Competitive State and the Mobilised Market : Higher Education Policy Reform in the United Kingdom (1980-2007) Critique Internationale. Presses de Sciences Po. pp 47-65
Naidoo, R (2008) (Ed) Building Sustainable Higher Education. International Development 21. Department for International Development and the Institute of Development Studies and University of Sussex.
Brennan, J. and Naidoo, R (2008) Higher education and the Achievement (And/or Prevention) of Equity and Social Justice.Higher Education 56(3), pp. 287–302
Nuttall, P. (2008). Thank you for the music? The role and significance of music for adolescents. Young Consumers, 9 (2): 104-111. DOI: 10.1108/17473610810879675
Nuttall, P. & Tinson, J. (2008). Keeping it in the family: How teenagers use music to bond, build bridges and seek autonomy. Advances in Consumer Research, 35 (1). 450-456
Nuttall, P. & Tinson, J. (2008). Heard but not seen: A teenage centric approach to music consumption research. Advances in Consumer Research, 35 (1):401-40
Nuttall, P. (2008). For those about to rock: A new understanding of adolescent music consumption. Advances in Consumer Research, 35 (1)
Beverland, MB and Farrelly, FJ. (2007), “What does it mean to be design-led?” Design Management Review, 18(4), 10-17. DOI: 10.1111/j.1948-7169.2007.tb00089.x
Healy, M., Beverland, MB., Oppewal, H., and Sands S. (2007), “Understanding Retail Experiences: The Case for Ethnography,” International Journal of Market Research 49(6).
Beverland, M.B., Farrelly, F. and Woodhatch, Z. (2007), "Exploring Value Dynamics within Advertising Agency-client Relationships," Journal of Advertising, 36 (4), 49-60.
Beverland, M.B., Napoli, J. and Lindgreen, A. (2007), "Global Industrial Brands: A Framework and Exploratory Examination," Industrial Marketing Management, 36, 1082-1097.
Beverland, M.B. and Lindgreen, A. (2007), "Implementing Market Orientation in Industrial Firms: A Multiple Case Study," Industrial Marketing Management 36(4), 430-442. DOI:10.1016/j.indmarman.2005.12.003
Beverland, M.B. (2007) “Can Cooperatives Brand? Exploring the Interplay between Cooperative Structure and Sustained Brand Marketing Success,” Food Policy 32(4), 480-495. DOI: 10.1016/j.foodpol.2006.10.004
Hedrick, N. Beverland, M.B., Minahan, S.M. (2007), "An exploration of relational customers' response to service failure," Journal of Services Marketing, 21(1), 64-72.
Sands, S., Oppewal, H., and Beverland, MB. (2007), “The influence of in-store experiential events on shopping value perceptions and shopping behavior,” Advances in Consumer Research, 35, 298-303.
Elliott, R. & Yannopoulou, N. 2007. The nature of trust in brands: A psychosocial model, European Journal of Marketing, 41, (9/10): 988-998.
Davies I. (2007) The eras and participants of fair trade: an industry structure/stakeholder perspective of growth of the fair trade industry. Corporate Governance. 7(4): 455-470. DOI: 10.1108/14720700710820533
Heath RG (2007) Advertising works 15. International Journal of Advertising. 26(3): 408-410.
Jamieson, I. & Naidoo, R. 2007. University positioning and the changing patterns of doctoral study: the case of the University of Bath. European Journal of Education 42(3): 363-373
Tinson, J. & Nuttall, P. (2007). Insider trading? Exploring familial intra-generational borrowing and sharing. The Marketing Review, 7 (2): 185-200 DOI: 10.1362/146934707X198885
Beverland, M.B., Steel, M., Dapiran, G.P. (2006) “Cultural Frames that Drive Sales and Marketing Apart: An Exploratory Study,” Journal of Business & Industrial Marketing, 21(6), 386-394.
Beverland, M.B., Lim, E., Morrison, M. and Terziovski, M. (2006), “In-store music and consumer-brand relationships: Relational transformation following experiences of (mis)fit),” Journal of Business Research 59 (9), 982-989. DOI: 10.1016/j.jbusres.2006.07.001
Beverland, M.B. Ewing, M.T and Matanda, M. (2006), "The Role of Driving-Market and Market Driven Activity in New Product Development Practices in China: A Multiple Case Study," Industrial Marketing Management 35 (April), 383-393.
Beverland, M.B. (2006), “The 'Real Thing': Branding Authenticity in the Luxury Wine Trade,” Journal of Business Research 59 (2), 251-258. DOI:10.106/j.jbusres.2005.04.007
Davies A. & Elliott R. 2006. The evolution of the empowered consumer. European Journal of Marketing. 40 (9/10): 1106-1121. DOI: 10.1108/03090560610681032
Arnould E & Price L (2006) Market Oriented Ethnography Revisited Journal of Advertising Research 46(9): 251-263 DOI: 10.2501/S0021849906060375
Shankar, A., Whittaker, J. & Fitchett, J. (2006) Heaven knows I’m miserable now Marketing Theory, 6(4): 485-505. DOI: 10.1177/1470593106069933
Shankar, A., Cherrier, H. & Canniford, R. (2006) Consumer empowerment: A Foucauldian interpretation, European Journal of Marketing, 40(9/10): 1013-1030. DOI:10.1108/03090560610680989
Heath RG, Brandt D & Nairn A (2006) Brand relationships: strengthened by emotion, weakened by attention. Journal of Advertising Research. 46 (4):410-419. DOI: 10.2501/S002184990606048X
Heath RG & Hyder P (2005) Measuring the hidden power of emotive advertising. International Journal of Market Research. 47(5):467-486.Winner, David Winton Award 2004, ISBA Award 2004.
Heath RG & Nairn A (2005) Measuring affective advertising: implications of low attention processing on recall. Journal of Advertising Research, 45 (2): 269-281. DOI: 10.1017/S0021849905050282
Huisman, J. & Naidoo, R 2006. The professional doctorate: from Anglo-Saxon to European challenges. Journal of Higher Education Policy and Management.
Strong C. (2006) The influence of employee behavioural performance on customer focus strategies. The Service Industries Journal. 26(2): 147-163. DOI: 10.1080/02642060500369180
Strong C. (2006) Is managerial behaviour a key to effective customer orientation? Total Quality Management and Business Excellence. 17 (1): 97-115. DOI: 10.1080/14783360500249687
Strong C & Eftychia S. (2006) The influence of family and family and friends on teenage smoking in Greece: Some preliminary findings. Marketing Intelligence and Planning. 24(2): 119-126. DOI: 10.1108/02634500610653982
Beverland, M.B. and Luxton, S. (2005) “The Projection of Authenticity: Managing Integrated Marketing Communications through Strategic Decoupling," Journal of Advertising, 34(4), 103-116.
Beverland, M.B. (2005) “Relationships and flexibility: Synthesising inertia and activity into sustainable strategy,” Industrial Marketing Management 34(6), 577-589.
Beverland, M.B. and Ewing, M.T. (2005), "Slowing the Adoption and Diffusion Process to Enhance Brand Repositioning: The Consumer Driven Repositioning of Dunlop Volley" Business Horizons 48 (Sept-Oct), 385-391. DOI: 10.1016/j.bushor.2005.01.001
Beverland, M.B. (2005), “Crafting brand authenticity: The Case of Luxury Wine,” Journal of Management Studies 42(5), 1003-1029. DOI: 10.1111/j.1467-6486.2005.00530.x
Dobele, A., Toleman, D. and Beverland, M.B. (2005), “Controlled Infection! Spreading the Brand Message through Viral Marketing,” Business Horizons, March-April: 143-149. DOI: 10.1016/j.bushor.2004.10.011
Beverland, M.B. (2005) “Managing the Design-Innovation Marketing Interface: Resolving the Tension between Artistic Creation and Commercial Imperatives,” Journal of Product Innovation Management, 22, 193-207. DOI: 10.1111/j.0737-6782.2005.00114.x
Woodruffe-Burton H, & Elliott R. 2005. Compensatory consumption and narrative identity theory. Advances in consumer research, Association for Consumer Research. 32 (1): 461-465.
Naidoo, R. & Jamieson, I. M. 2005. Empowering participants or corroding learning?: Towards a research agenda on the impact of student consumerism in higher education. Journal of Education Policy, 20 (3): 267-281 (Reproduced in Hugh Lauder, Phillip Brown, Jo-Anne Dillabough & A. H. Halsey (Eds) Education, Globalisation and Change .Oxford University Press
Jamieson, I. M. and Naidoo, R (2005) How the market economy is undermining higher education performance. Management in Education 18(4) pp 13-16
Nuttall, P. & Tinson, J. (2005). Exploring peer group influence by considering the use and consumption of popular music among early adolescents. The Marketing Review, 5 (4): 357-370 DOI: 10.1362/146934705775186818
Ford D. and Redwood M. 2005 Making sense of network dynamics through network pictures: a longitudinal case study Industrial Marketing Management. 34 (7) 648:657, DOI: 10.1016/j.indmarman.2005.05.008
Beverland, M.B. and Lindgreen, A. (2004), "Relationship use and Market dynamism: A Model of Relationship Evolution," Journal of Marketing Management, 20(7-8), 825-858. DOI:10.1362/0267257041838818
Beverland, M.B. Farrelly, F. and Woodhatch, Z. (2004), "The Role of Value Change Management in Relationship Dissolution: Hygiene and Motivational Factors," Journal of Marketing Management, 20(9), 927-240. DOI: 10.1362/0267257042405295
Beverland, M.B. (2004), “Brand Value, Convictions, Flexibility, and New Zealand Wine,” Business Horizons 47(5), 53-61. DOI: 10.1016/j.bushor.2004.07.009
Beverland, M.B. (2004) “Action Research and Theories-in-use: Researching the Luxury Industry,” European Journal of Marketing. 38(3/4), 446-466.
Millan E, & Elliott R. 2004. Offensive advertising, public policy and the law: the rulings on the zagorka case. Journal of Consumer Policy. 27 (4): 475-494 DOI: 10.1007/s10603-004-2719-0
Goulding, C. & Shankar, A. (2004) Age is just a number: ‘rave’ culture and the cognitively young ‘thirty something’, European Journal of Marketing, Vol. 38(5/6): 641-658. DOI:10.1108/03090560410529268
Naidoo, R. (2004) Commodifying Learning: Pitfalls and Possibilities. Reflections on Higher Education 13.pp 50-61
Naidoo, R. 2004. Fields and institutional strategy: Bourdieu on the relationship between higher education, inequality and society. British Journal of Sociology of Education, 25 (4): 457-471
(Reproduced in Marginson, S (Ed.)University Futures: Global Markets and the Public Good. SRHE/Open University Press.
Naidoo, R. 2004. Commodifying learning: pitfalls and possibilities. Reflections on Higher Education, 13: 50-61.
Strong C & Harris L. (2004) The drivers of customer orientation: An exploration of relational, human resource and procedural tactics. Journal of Strategic Marketing. 12(3): 183-204. DOI: 10.1080/0965254042000262904
Beverland, M.B. and Lockshin, L.S. (2003), “A longitudinal study of customers’ desired value change in business-to-business markets,” Industrial Marketing Management, 31(8), 653-666. DOI:10.1016/j.indmarman.2003
Davies I., Crane A. (2003) Ethical decision-making in fair trade companies. Journal of Business Ethics. 45(1/2:, 79-92. DOI:10.1023/A:1024124629399
Naidoo, R. 2003. Repositioning Higher Education as a Global Commodity: Opportunities and challenges for future sociology of education work. British Journal of Sociology of Education, 24(2): 249-259
Morgan R & Strong C. (2003) Business performance and dimensions of strategic orientation. Journal of Business Research. 56 (3): 163-176. DOI: 10.1016/S0148-2963(01)00218-1
Morgan R, Strong C, & McGuiness T. (2003) Product-market positioning & prospector strategy: An analysis of strategic patterns from the resource-based perspective. European Journal of Marketing. 37 (10): 1409-1439. DOI: N/A
Worren N, Moore K, & Elliott R. 2002. When theories become tools: toward a framework for pragmatic validity. Human Relations. 55 (10): 1227-1249. DOI: 10.1177/0018726702055010082
Patterson M, & Elliott R. 2002. Negotiating masculinities: advertising and the inversion of the male gaze. Consumption Markets & Culture. 5 (3): 231-246. DOI: 10.1080/10253860290031631
Goulding, C., Shankar, A. & Elliott, R. (2002) Working weeks, rave weekends: identity fragmentation and the emergence of new communities Consumption, Markets and Culture, 5(4): 261-284. DOI: 10.1080/1025386022000001406
Shankar, A. & Fitchett, J. (2002) Having, being & consumption, Journal of Marketing Management, 18(5/6): 501-516. DOI:10.1362/0267257022683721
Beverland, M.B. (2001). “Contextual Influences and the Adoption and Practice of Relationship Selling in a Business-to-Business Setting: An Exploratory Study,” Journal of Personal Selling and Sales Management, 21(3),207-215.
Beverland, M.B. and Lockshin, L.S. (2001). “Organizational life cycles in Small New Zealand Wineries”, Journal of Small Business Management, 39(4), 354-362. DOI:10.1111/0447-2778.00032
Auty S, & Elliott R. 2001. Being like or being liked: identity vs. approval in a social context. Advances in Consumer Research. 28 (1): 235-241
Shankar, A. & Goulding, C. (2001) Interpretive consumer research: two more contributions to theory and practice, qualitative market Research An International Journal 4(1): 7-16. DOI:10.1108/13522750110364523
Shankar, A. & Patterson, M. (2001) Interpreting the past, writing the future Journal of Marketing Management, 17 (5/6):481-501. DOI:10.1362/026725701323366890
Shankar, A., Elliott, R. & Goulding, C.(2001) Understanding Consumption: Contributions from a Narrative Perspective, Journal of Marketing Management, 17 (3/4): 429-453. DOI: N/A
Heath RG (2001) Low involvement processing - a new model of brand communication. Journal of Marketing Communication. 7(1): 27-33. DOI: 10.1080/13527260123019