CRiAC Publications
Members of the Centre have produced a wide range of research outputs including:
Natalia Yannopoulou, Richard Elliott ‘Open versus closed advertising
texts and interpretive communities’ - 
(756KB)
Dresler-Hawke, Emma, Veer, Ekant (2006), ‘Making healthy eating messages more effective: combining integrated marketing communication with the behaviour ecological model,’ International Journal of Consumer Studies, 30 (4), 318-326.
Elliott, R. (1998), “A Model of Emotion-Driven Choice” - (954KB) Journal of Marketing Management, Vol. 14, 1-3, 95 -108.
Elliott, R. & Elliott, C. (2005), “Idealised Images of the Male Body in Advertising: A Reader-Response Exploration.” - (3MB) Journal of Marketing Communications, 11, 1, 3-20
Elliott, R. & Leonard, C. (2004), “Peer Pressure and Poverty: Exploring Fashion Brands and Consumption Symbolism Amongst Children of the ‘British Poor’” - (455KB) Journal of Consumer Behaviour, 3, 1, 347-360
Elliott, R.& Wattanasuwan, K. (1998), “Brands as Resources for the Symbolic Construction of Identity” International Journal of Advertising, 17 (2), 131-144
Elliott, R. & Yannopoulou, N. (2007), ‘The Nature of Trust in Brands: A Psycho-Social Model’, - (146KB) European Journal of Marketing, 41, 9/10, 988-998
Davies, A. and Elliott, R. (2006), ‘The Evolution of the Empowered Consumer’, - (101KB) European Journal of Marketing, 40, 9/10, 1106-1121
FernandezK.V., Veer E, Lastovicka J.L., (forthcoming), ‘Auspisciouness: Coping with Kratophany,’ Advances in Consumer Research.
Goulding, C., Shankar, A. & Elliott, R. (2002) “Working Weeks, Rave Weekends: Identity Fragmentation and the Emergence of New Communities.” - (171KB) Consumption, Markets and Culture, 5(4), 261-284.
Heath, R.G. (2009) Emotional Engagement: How Television Builds Big Brands at Low Attention, Journal of Advertising Research. Vol. 49 Issue 1: 62-73
Heath, R.G. & Feldwick, P. (2008) 50 years using the wrong model of advertising, International Journal of Market Research, Vol.50 Issue 1: 29-59 (Joint Winner, MRS Conference Best Paper Award)
Heath, R.G. (2007) Reinforcement and Low Attention Processing, Chapter 2.2 in Sage Handbook of Advertising, Tellis, G & Ambler, T., eds, Sage, Newbury Park, California USA
Heath, R.G., Brandt, D. & Nairn, A. (2006) Brand Relationships – Strengthened by Emotion, Weakened by Attention, Journal of Advertising Research, Vol. 46 Issue 4: 410-419
Heath, R.G. & Nairn, A. (2005) Measuring Affective Advertising – implications of low attention processing on recall, Journal of Advertising Research, Vol.45, Issue 2: 269-281
Heath, R.G. & Hyder, P. (2005) Measuring the Hidden Power of Emotive Advertising, Journal of the Market Research Society Vol. 47 Issue 5 p. 467-486 (Winner David Winton Award, ISBA Prize)
Heath, R.G. (2001) Low Involvement Processing – a new model of brand communication, Journal of Brand Communication January.
Heath RG (2001). The Hidden Power of Advertising. Admap Monograph no.7. WARC, Henley-on-Thames, Oxon.
Heath, R.G. (2000) Low involvement processing – a new model of brands and advertising. International Journal of Advertising Vol. 19 Issue 3: 287-298 (Runner-up 2000 Best Paper Prize)
Heath, R.G. (1999a) Just popping down to the shops for a packet of image statements, Journal of the Market Research Society Vol. 41 Issue 2: 153-170 (Winner, ISBA Prize)
Heath, R.G. (1999b) Can tracking studies tell lies? International Journal of Advertising Vol. 18 Issue 2: 169-189 (Winner 1999 Best Paper Prize)
Honkanen, P., Verplanken, B., & Olsen, S.O. (2006). Ethical values and motives driving organic food choice. Journal of Consumer Behaviour, 5, 420-430.
Martin BA, Veer E, Pervan S. (forthcoming) ‘Self Referencing and Consumer Evaluations of Larger-Sized Female Models: A Weight Locus of Control Perspective.’ - (193KB) Marketing Letters.
Martin, B., Wentzel, D., Tomczak, T. (forthcoming), 'Effects of Susceptibility to Normative Influence and Type of Testimonial on Attitudes toward Print Advertising,' Journal of Advertising.
Martin, B. A. S. (2003), 'The Influence of Gender on Mood Effects in Advertising' - (175KB) Psychology & Marketing, 20 (3), 249-273.
Martin, B.A.S. (2004), ‘Using the Imagination: Consumer evoking and thematizing of the fantastic imaginary’ - (361KB) Journal of Consumer Research, 31, 136-149.
Martin. B. A. S., Lee, C., Yang, F. (2004), 'The Influence of Ad Model Ethnicity and Self-Referencing upon Attitudes: Evidence from New Zealand' - (3.5MB) Journal of Advertising, 33 (4), 27-37
Martin. B., Lang, B., Wong, S. (2005), 'Conclusion Explicitness in Advertising: The Moderating Role of Need for Cognition and Argument Quality' - (133KB) Journal of Advertising, 32 (4), 57-65.
Martin. B., Sherrard, M., Wentzel, D. (2005), 'The Role of Sensation Seeking and Need for Cognition on Web Site Evaluations: A Resource Matching Perspective,' - (271KB) Psychology and Marketing, 22 (2), 109–126
Morgan, R, Strong, C and McGuiness, T. Product-Market Positioning & Prospector Strategy: An Analysis of Strategic Patterns from the Resource-Based Perspective, European Journal of Marketing, 37/10 (2003).
Morgan, R. and Strong, C. Business Performance and Dimensions of Strategic Orientation, Journal of Business Research, 56/3 (2003) 163-176.
Pervan, S. J. and Bove, L. (2006) A Service Worker’s Contribution to Customer Organisational Citizenship Behaviours, in Proceedings of the 35th European Marketing Academy Conference, Athens University of Economics and Commerce: Athens.
Pervan, S. J. and Johnson, L. W. (2003), "Understanding Process in Relationship Marketing: A Focus on Reciprocity," Journal of Customer Behaviour, 2 (Summer), 167-192.
Ritson, M. and Elliott, R. (1999), “The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences” - (10MB) Journal of Consumer Research, Vol. 26, 3, 260-277
Shankar, A. (1999) "Advertising's Imbroglio," Journal of Marketing Communications, 5(1), 1-17.
Shankar, A. & Horton, B. (1999) "Ambient Media: Advertising's New Media Opportunity?" International Journal of Advertising, 18(3), 305-322.
Shankar, A. (2000) "Lost in Music? Subjective Personal Introspection and Popular Music Consumption," Qualitative Market Research: An International Journal, 3(1), 27-37.
Shankar, A., Elliott, R. & Goulding, C. (2001) "Understanding Consumption: Contributions from a Narrative Perspective," Journal of Marketing Management, 17 (3/4), 429-453.
Shankar, A. & Patterson, M. (2001) "Interpreting the Past, Writing the Future," Journal of Marketing Management, 17 (5/6), 481-501.
Shankar, A. & Goulding, C. (2001) "Interpretive consumer research: two more contributions to theory and practice," Qualitative Market Research: An International Journal, 4(1), 7-16.
Shankar, A. & Fitchett, J. (2002) "Having, Being & Consumption," Journal of Marketing Management, 18(5/6), 501-516.
Goulding, C., Shankar, A. & Elliott, R. (2002)"Working Weeks, Rave Weekends: Identity Fragmentation and the Emergence of New Communities," Consumption, Markets and Culture, 5(4), 261-284.
Goulding, C. & Shankar, A. (2004) "Age is just a Number: 'Rave' Culture and the Cognitively Young 'Thirty Something'," European Journal of Marketing, Vol. 38(5/6), 641-658.
Shankar, A., Cherrier, H. & Canniford, R. (2006), "Consumer Empowerment: A Foucauldian Interpretation," European Journal of Marketing, 40(9/10), 1013-1030.
Shankar, A., Whittaker, J. & Fitchett, J. (2006), "Heaven Knows I'm Miserable Now," Marketing Theory, 6(4), 485-505.
Shankar, A., Elliott, R. & Fitchett, J. (forthcoming),"Consumption, Identity and Narratives of Socialization," Marketing Theory.
Goulding, C., Shankar, A., Elliott, R. & Canniford, R. (Forthcoming) "The Marketplace Management of Illicit Pleasure." Journal of Consumer Research.
Veer, Ekant (forthcoming), ‘The Processual Nature of the Obesity Stigma: From Blindness to Hopelessness,’ Advances in Consumer Research Asia Pacific.
Verplanken, B. (2006). Beyond frequency: Habit as mental construct. British Journal of Social Psychology, 45, 639-656
Verplanken, B., & Aarts, H. (1999). Habit, attitude, and planned behaviour: Is habit an empty construct or an interesting case of automaticity? European Review of Social Psychology, 10, 101-134.
Verplanken, B., & Herabadi, A. (2001). Individual differences in impulse buying tendency: Feeling and no thinking. European Journal of Personality, 15, S71-S83.
Verplanken, B., & Holland, R. (2002). Motivated decision-making: Effects of activation and self-centrality of values on choices and behavior. Journal of Personality and Social Psychology, 82, 434-447.
Verplanken, B., & Wood, W. (2006). Interventions to break and create consumer habits. Journal of Public Policy and Marketing, 25, 90-103.
Verplanken, B., Friborg, O., Wang, C.E., Trafimow, D., & Woolf, K. (2007).
Mental habits: metacognitive reflection on negative self-thinking. Journal of Personality and Social Psychology (in press).
Verplanken, B., Herabadi, A.G., Perry, J.A., & Silvera, D.H. (2005). Consumer style and health: The role of impulsive buying in unhealthy eating. Psychology and Health, 20, 429-441.