010 The Bath Perspective Spotlight Corporate Partner: Intel Hannah Betts, Intel Psychology 1996 Intel was the first organization to join the School of Management's Corporate Partnership scheme. Hannah Betts, a University of Bath graduate, has been key to the development of the relationship. She explains more about how the Partnership came about and how it has developed. What attracted Intel to the Partnership with Bath? Our EMEA Finance Team was looking to strengthen relations with top UK universities, in order to develop our graduate pipeline. The aim was to foster relationships in order to be able to secure a diverse source of placement students and graduates. Bath's reputation and Intel's existing links with the Bath MBA led us to approach Bath about developing the relationship further. How has the link developed? Stephen Rangecroft, Director of External Relations & Marketing, was appointed to his role in the School of Management at the same time as we were looking at developing our relationship with Bath and he introduced the Corporate Partnership idea to us. Working with John Lautze, the EMEA Finance Director, we developed the relationship. In the two years since becoming a Partner, the Partnership has Photo: Ben Langdon Photography evolved significantly beyond our initial requirement to develop our talent pipeline into areas including knowledge-sharing and executive development. It started small but the concept has quickly spawned many ideas, exceeding our expectations of what the Partnership could offer us. Stephen is fantastic his approachability and his willingness to work with us in a reciprocal manner have been critical to the success of the link. Prof Mike Lewis, the academic lead on Executive Development, has also been incredibly helpful, answering specific questions for us and designing bespoke interventions which have been very valuable to our organization. Other academics have also become involved with us and their external perspective and inputs have been very useful. On our side, Intel has really entered into the spirit of the relationship: we have had senior people present Intel case studies on the MBA programme; we have delivered both graduate and undergraduate workshops; offered skills sessions to help MBA students prepare for interviews; sponsored prizes and more. We are open to the idea of coming to Bath to help with events and in return we have had help with very specific questions and challenges of our own where the University has been able to offer a different perspective, access to a network of contacts or direct support in tailoring interventions for our business.