02 The Bath Perspective The University of Bath School of Management 03 Dean's Message 04 Stories and Storytelling in Organizations and Research Yiannis Gabriel 08 The University of Bath School of Management Corporate Partnership Scheme 10 14 Corporate Partner Profiles: Hannah Betts and Jon O'Sullivan So you want your brand to be authentic? Here's how. Michael Beverland With over forty years' experience of delivering high quality management programmes, the School of Management is one of the oldest established business schools in the UK. The School is research-led, with a faculty and staff unique in the diversity of cultures and interests represented. 20 Alumni Profile: Louise Herring 24 Universities and the Global Knowledge Race Dr Rajani Naidoo 30 Alumni Profile: Tim Gore, DBA Higher Education Management Back cover: Contacts list Editor: Kate Stringer Design: Phil Retter Photography: Tom Smith unless otherwise stated The Bath Perspective is published by the University of Bath School of Management. The views expressed are those of the authors and are not necessarily representative of the University of Bath School of Management. No content can be copied without the author's express approval.