University of Bath

Creating an undergraduate subject entry in GatherContent

How to create an undergraduate subject entry for the print and digital prospectus.

Format and style

Your content should meet the editorial style guidelines and writing for the web guidelines.

You should:

  • use ‘you will’ rather than ‘you can’ or ‘you will be given the opportunity to’
  • use ‘we’ and ‘you’, not ‘the Department’ or ‘the School’
  • avoid subjective adjectives such as ‘exciting’ or ‘interesting’
  • back up claims with evidence

Don’t be afraid to state the obvious. If we are one of the few Universities to offer this subject in the UK, mention this.

Your tone should be assured and direct but welcoming.

Words to avoid

Avoid marketing/higher education clichés and vague or complicated terms.

Examples:

  • in addition
  • thus
  • furthermore
  • broad range
  • world-class
  • world-leading or internationally excellent (unless referring specifically to a REF result)
  • ever-changing
  • cutting-edge
  • state-of-the-art
  • dynamic
  • forefront
  • fast-moving
  • emerging
  • leverage
  • undertake
  • utilise

Subject summary

Your summary should start with a broad contemporary definition of the subject. If needed, you should break this into two sentences.

You can also cover Bath’s specialism within the summary, if this is relevant.

You should not mention the number of courses or the graduate outcomes as these are covered elsewhere.

Examples:

  • Biological sciences is the study of living things and has undergone huge expansion in recent years.
  • Mechanical engineering combines mathematics and scientific analysis with creative thinking to design and manufacture machines, technologies and systems.

Subject description

Focus on the benefits of studying this subject. Include what skills graduates will gain.

Summarise any relevant specialism that Bath has within this subject.

Use the first person ‘we’ when referring to the University, Faculty or department. Use the second person ‘you’ when referring to the student.

Do not use the third person ‘the University’, ‘the Faculty’, the department or ‘students will…’

Specialist facilities

Summarise the benefits of the facilities that are available to students and how they will use them. If they represent a significant investment then make this clear.

You should make sure to highlight facilities that are not available elsewhere in the country (if you have any).

Graduate outcomes

Give examples of the types of roles and sectors that graduates from this subject have gained employment in.

If you mention companies, use their full name unless their acronym is the official brand name such as PwC.

Provide the source (e.g. DHLE survey or from our own surveys). You should use the latest information available.

Accolades

Add a lead subject ranking from a recognised body, such as:

  • The Complete University Guide
  • The Guardian University Guide
  • The Times and Sunday Times Good University Guide

You must use the most recent year of the ranking available.

If you are using a subject ranking, you must include the:

  • ranking
  • category (if applicable)
  • subject area
  • full name and year of the league table

For consistency you should use the format: [ranking] for [category] in/for [subject area] in [full name of ranking and year].

Examples:

  • 1st for Graduate Prospects in Economics in The Complete University Guide 2017.
  • Highly ranked for Politics in The Complete University Guide 2017.

When phrasing a ranking we recommend using consistent wording, such as:

  • 1st
  • 2nd
  • 3rd
  • Top five
  • Top ten

Other accolades

You may include other accolades such as the Queen’s Anniversary Prize.

You should not use a specific course ranking here, such as the National Student Survey.

You can use ‘Highly ranked’ when referring to a subject that appears outside the top ten but in the top third of the ranking. Your ranking must not be misleading.

Don’t manipulate data to create a ranking that it is not simple to prove. Users should always be able to verify the ranking by looking at a league table.