University of Bath

How the Business Insight team can help you

We help the University develop new programmes of study and tailor our student recruitment activities through research and data analysis.

Developing new programmes of study

Our work can support the development and implementation of new academic programmes. Using various data sources and marketing research methods, we can provide insight to help identify market opportunities and types of programmes that applicants and employers are looking for.

Optimising communications with applicants

We conduct a number of benchmark surveys throughout the recruitment cycle to obtain feedback on our marketing and communications with applicants. These provide insights that would help you to optimise your marketing activity.

Running surveys and interviews

If you are thinking of running a survey or interview with our students, we can provide you with insight on previous projects, best practice and the types of results you can expect.