Using the University brand
Who should use the University brand and logo, and under what circumstances.
The brand should be used by all groups that are wholly part of the University of Bath, including:
- research centres
- professional service units
- business units
Organisational units that are wholly internal should not develop customised or subsidiary logos.
Business activities covered by specific exemptions can be issued with their own guidelines, like ahs and its eateries, which have their own branding for commercial reasons.
When the University is a partner in a joint venture, the University’s logo can normally be used in publicity materials, along with that of the partner organisation.
University branding should not be used for spin-out companies.
Any University enterprise that has been incorporated as a company should start using its own separate visual identity as soon as it becomes market active.
Promoting sponsors and partners
Where a University business unit is sponsored by or in partnership with a third party, promote the relationship using their logo in a subsidiary position.
Promoting the University as a sponsor or partner
When the University is a sponsor or supporter to be credited in a publication or on digital media produced by another organisation, the University logo may be used in a subsidiary position in accordance with conditions set out in the Visual Identity.
Organisations based at the University
Organisations based at the University that are entities in their own right, rather than part of the University, should use their own separate visual identities and logos rather than those of the University.