Department for Health

Dr Cassandra Phoenix

Qualitative researcher who uses narrative approaches, visual methods, and ethnographic techniques to understand what it means to 'age well' in a variety of contexts across the life course.

ReaderBSc, PGCert, PhD

Tel: +44 (0) 1225 38 4042

Twitter ResearchGate

Ageing & Physical Activity Blog

PhD Supervision

I am interested in supervising new PhD projects in areas which fall under the research interests listed above. Please contact me direct to discuss further.


My research interests focus on ageing, health and wellbeing. Recent projects have examined the role of physical activity in shaping expectations and experiences of ageing; the impact of late onset sight loss in older adults on being physically active; how the notion of ‘ageing well’ intersects with the wellbeing of people living with Ménière’s disease; and the use of outdoor environments (e.g. ‘green’ and ‘blue’ space) to manage and promote wellbeing. My research is underpinned by an ongoing commitment to the use and development of qualitative methods to address complex health issues.

I have been supported in my research by a range of funding bodies including the Economic and Social Research Council (First Grants Scheme - now Future Leaders), the National Institute of Health Research, the Leverhulme Trust, the Nuffield Foundation, the European Social Fund and the Thomas Pocklington Trust. My work is published widely in journals such as Social Science and Medicine, Journals of Gerontology Series B, Ageing & Society, Journal of Aging and Physical Activity, Qualitative Research in Sport Exercise and Health, Sport Education & Society, Qualitative Research, Health and Place.

I am a member of the ESRC Peer Review College and a Fellow of the Higher Education Academy. I am a former Associate Editor of Journal of Aging and Physical Activity and currently serve on a number of editorial boards. These include Journal of Aging Studies, Qualitative Research in Sport Exercise and Health, and Scandinavian Journal of Medicine and Science in Sport.

Prior to joining the Department for Health at the University of Bath in January 2016, I worked at the University of Exeter Medical School, where I continue to be an Honorary Associate Professor.

Research interests

  • Ageing, Physical Activity, Health and Wellbeing
  • Ageing with Sensory Impairment / Vestibular Disorders
  • Nature(s), Wellbeing and the Body

Current projects


Read publications by Cassandra Phoenix

View more publications »