University of Bath

Masters dissertations

MSc Management

A Comparative Study of the Motives of Eastern and Western Social Media Users to Be Prone to Accept the Recommendations from SMIs

Chenyuan Li, 2018

Digital Healthcare Innovation: a case for a holistic approach to digital platforms for the treatment of medical professionals classified with a substance use disorder

Courtney Steacy, 2018

Customer Perceptions of Risk Management in Online Banking Applications among Traditional and Open Banking Platforms


Digitalisation in the Pharmaceutical Industry: A Critical Evaluation of Big Pharma's Competitive Advantage and the Opportunities for Incumbents to Provide Beyond-the-Pill Services

Papaioannou Konstantina Maria, 2018

A systematic review of the factors influencing Motivation and its relationship with job performance among health workers: an evidence based perspective


Increasing the Effectiveness of Faculty Recruitment at a UK Business School

Matilda Payne, 2018

The role of the university in establishing start up ventures from academic research: A case study analysis of the University of Bath

Simon Kirke, 2018

Taste and Tastemaker: an analysis of the rising trend of 'bad taste' in the luxury fashion market

Xiaoxiao Wang, 2018

Using Twitter Sentiment to Gauge Market Perceptions towards Smart Speaker Adoption

Daniel Buckland, 2017

Robustness & Resilience in Supply Chain Network Designs: An Analysis of the supply chain risk management for Coca-Cola, Samsung & Zara to identify best practice

Joshua Bee, 2017

The Challenges and practices of developing and preserving brand equity in the business-to-business pharmaceutical industry

Scott Molloy, 2017

A Social Sustainability Assessment of the UK Wine Industry: The implications and Recommendations for Employee Retention Developmant and Recruitment

Greg Palmer, 2017

Do diversification benefts exist in Chinese commercial banks?

Bingyu Zheng, 2017

Creating and sustaining a High Performance Environment: A case study of the World Class Start Rowing Programme in Bath

Stephanie Clutterbuck, 2017

The influence of the valence of Online Word-of-Mouth and Critical review towards Thai moviegoers.

Komthasana Dvadasin, 2017

What happen when customers participate in brand

Kornkamon Rujirosampai, 2017

Why online reviews? The use of online cosmetics reviews of Thai consumers

Narisorn Norasethsataporn, 2017

Empirical Tests of the Institutional Factors' Effects on the debt Maturity structure: Evidence from Chinese Manufacturing Listed Firms

Yuchen Wang, 2017

Online fashion influencers-turned-entrepreneurs:marketing to and with communities of followers

Lydia Asimakopoulou, 2017

Business Model Innovation: The case for autonomous cars

Tanya Savage, 2017

The role of desire for control on product adoption in Thai context

Pataraporn Kiettisarnpipopt, 2017

The Impact of Mergers and Acquisitions on the Financial Performance of Publicly Listed Companies in the US Pharmaceuticals Industry

Omar Ahmed, 2017

Overcoming the Advertising Irritation from Online In-stream Videos: Insight of Thai Users

Mathawee Sriwilasluk, 2017

Influence of Supporting factors in the implementation of E-health service in India

Arjun Narendran, 2017

Need for luxury brands to think global act local in the Indian market: an exploratory research of luxury brands in India adopting glocalisation approach

Kashish Agarwal, 2017

Integrading Organisational Cultures: A systematic Review of Leadership in Mergers and Acquisitions

Hannah Brambani, 2017

Political Consumerism: A conceptualization of boycotters, boycotters and their market choices

Stylianos Tachtsidis, 2017

Influencer Marketing: Defifning the Characteristics of the Instagram Opinion Leader

Alexandra Greeves, 2017

The Implementation of Lean Principles and Techniques in Food Industry Small- Medium Enterprises (SMEs)

Emma Mckie, 2017

What are the antecedents, drivers and inhibitors to Supply Chain Collaboration in the Alcoholic Drinks Industry and how do they achieve Collaborative Advantage?

Alessandra Twigger, 2017

Are Millennials the greenest generation? An exploratory study on the factors affecting consumers' intention to purchase green products

Natalie Tobin, 2017

The research of consumer purchase intention on Luxury products: an empirical study on Chinese market

Cai Aina, 2016

Competitive Advantage in the Low Carbon Economy - Strategic Considerations in the Automotive Sector.

Maropoulos Alexander Paul, 2016

An approach to solving blood shortages through introducing an ad hoc donation process using greedy construction heuristics to develop a software tool as proof of concept.

Volanis Charilaos, 2016

"In the modern world of 'creative destruction' and disruptive innovation, how can industry incumbents sustain competitive advantage and adapt for survival?"

Osborne Conan, 2016

An analysis of the effects that leaving the European Union will have on the UK motor manufacturing industry

Godley Dan, 2016

Examining impact of augmented feature on consumer behavior: A study of augmented feature in furniture mobile app

Yang Jingyi, 2016

Should UK supermarkets continue to sell Fairtrade goods?

Sterlini John, 2016

"Recapturing the Pirates: Why individuals illegally source music, and how the industry can win them back."

Stott Lewis, 2016

"An Investigation of the Relationship between Financial Literacy, Myopic Consumption and Long-Term Mortgage Lending in the UK"

Bennett Oliver, 2016

Utilitarian value and hedonic value in online shopping in Thailand : The case study of consumers in Bangkok

Kidmai Onrumpa, 2016

"Perceived employability in China: Career identity, personal adaptability, and human and social capital"

Guo Ting, 2016