Strategy
Duration for this module
5 days
Assessment
30%: Group assignment (4/6 people), 3000 words
70%: Two-hour unseen examination
Aims:
- provide students with an in-depth appreciation of strategic management thinking and decision-making;
- explore the many, wide ranging issues that comprise strategy and how they may be resolved;
- help develop powers of strategic thinking, analysis and judgement
By the end of this unit, the student should be able to:
- display a sound understanding of theories of strategic management and be able to appraise models and evidence critically;
- determine how the external environment (economic, legal, social, political) in which organizations operate condition strategy in the firm;
- evaluate and interpret new information and theory, and engage in problem solving, thereby demonstrating a capacity to think clearly, logically and practically about a range of strategic business issues;
- analyse and characterise the nature of the strategic situation facing a firm or other organization;
- identify feasible strategic responses to that strategic problem context;
- assess strategic responses for suitability;
- advocate a strategic option after assessment.
