University of Bath School of Management University of Bath School of Management

Leading Transformational Change


Strategic change poses a significant challenge for senior executives leading organisations. The process involves a wide variety of complex and inter-connected issues including employee motivation, culture, politics, stakeholder engagement, trustworthiness and communication. The solution to successful change cannot therefore be addressed by a simple generic “10 step” change formulae, but requires an effective approach to change that clearly addresses the organisation’s particular situation.

This 2 day programme introduces the concept of context-sensitive approaches to change and the need to design and lead change in a way that is appropriate to the organisation’s context. It starts where most other programmes on strategic change end – with practical concepts and frameworks to put strategic plans into practice, and addresses the leadership issues critical for successful roll-out.

Who should attend?

The course is designed for all senior executives and HR professionals, organisation development and leadership and development professionals who are leading, or advising others on leading, change.


The structure of the course is designed to help you first to develop an appreciation of the challenges of strategic change for your organisation, and for yourself as a leader and designer of change. The course then introduces the concepts of context-sensitive change and change judgement, and brings in frameworks that support the design of tailored, context-sensitive approaches to change. The third component of the programme is to use an understanding of how individuals experience change to build a more complete understanding of designing, managing and leading the transition process.

Throughout the programme you will be introduced to many case studies of change drawn from the business world. Participants will also have the opportunity to apply the frameworks and models to their own organisations.

Key topics will include:
  • Individual preferences for change: Implications for leading and designing change
  • Appreciating the change challenge: Cultural and political barriers to change
  • Context sensitive approaches to change: Diagnosing context
  • Context sensitive approaches to change: Designing change through change judgement
  • Individuals and change: Personal transitions
  • Organisations and change: Managing the transition process


How will I benefit?


You will leave the course able to apply a series of practical diagnostic and planning frameworks, which will enable you to design and implement change in a way appropriate to your organisation’s change context.  You will develop a capability to translate complex new strategies into meaningful change related actions. You will also receive a copy of the course text - Exploring Strategic Change by Julia Balogun, Veronica Hope Hailey and Stefanie Gustafsson.

How will my organisation benefit?

Your organisation will gain an individual who is capable of either leading change, or providing internal consultancy to business leaders charged with leading change within your organisation. Through building change capability in yourself and others in the organisation, you will enhance your likelihood of successfully delivering against your organisation’s ambitious change agenda.

The programme is led by

Professor Veronica Hope Hailey

Veronica Hope Hailey

Veronica Hope Hailey is Professor of Management Studies and Dean of the School of Management.

Veronica has worked for over 20 years on issues around strategic change in organisations, using her expertise in strategy and change, and HRM and change, to develop successful senior executive programmes in this field. She co-authored the bestselling textbook Exploring Strategic Change, and has recently co-authored a report for the CIPD on Landing Transformational Change.

Veronica’s recent research has focused on employee engagement, and trust and trustworthiness. She well-known for three CIPD research reports written in collaboration with the University of Bath: Where has all the trust gone? (2012); Cultivating trustworthy leaders (2014) and Experiencing trustworthy leaders (2014).



Two day programme, £1,200


21 - 22 November 2017


School of Management
University of Bath
Claverton Down

In Bath our purpose built Management Suite is located within The Edge at the heart of the University campus.