University of Bath School of Management University of Bath School of Management

Turning sustainability risks into opportunity


Whatever your business does, your bottom line is awash with sustainability risk waiting to be turned into opportunity. Most small and medium size companies ignore this transformation, citing cost and lack of expertise, thereby (perhaps inadvertently) choosing risk. However, identifying sustainability opportunity need not be expensive – there are some simple steps you can take today, harnessing the power of your in-house expertise, to see your potential. “Risks” involving sustainability-related regulation, customer/client needs, and supplier performance are opportunities in waiting. You already have the capability to take advantage. In this course, we will talk about some simple ways in which you can assess your organisation’s sustainability performance, how to interpret your performance as it translates to risk, and what you can do to turn risk into opportunity. Small companies have made it big through sustainability. The choice is yours.

Who should attend?

This course is for executives and high-level managers of any company that would like a low-cost, already-in-house-expertise transformation of their known/unknown sustainability risks into opportunity. Therefore, the course is designed to help managers highlight sustainability risks in an easy-to-communicate manner while making a good business case for why and how change can be achieved. Managers looking for a way to engage their employees through better corporate citizenship will also find useful avenues for doing so.


What does the course cover?

The approach is highly participatory, with many case studies to bring in as relevant around a backbone of theory. The participants will go through exercises evaluating others’ and their own practices and discuss ways forward.

Day 1: Identifying sustainability opportunity
Case studies: How do they do it?
  • Transformation – is there a better design?
  • Capabilities – how do we get there?
What do we know?
  • Anecdotal evidence
  • State of the art in research
Searching for opportunity
  • Looking for sustainability risk
  • Rephrasing risk as opportunity
Where does expertise lie?
  • Sources of relevant information
  • Enabling experts to communicate
Day 2: Making the change
Pattern recognition
  • Risk-opportunity categories
  • Prioritisation
Planning for change
  • Strategy
  • Resources
  • Organisational buy-in
  • Customer/client and supplier buy-in
  • The ability to keep change going


How will I benefit?

  • The ability to identify sustainability risks.
  • The ability to describe risks as opportunity.
  • Clear road-map to making the transformation within an organisation.

How will my organisation benefit?

  • Transformed thinking about risks across the organisation, leading to opportunity.
  • Better fulfilment of customer/client needs.
  • Stronger relationships with suppliers.
  • More engaged employees.
  • Doing all this by harnessing the organisation’s own base of expertise.

The course is led by

Dr Baris Yalabik

Dr Baris Yalabik

Dr Baris Yalabik is Assistant Professor in Operations and Supply Management and Director of Studies of the MSc in Management. Baris has published widely and taught sustainability at a senior level.

Baris’ research looks at how to achieve the correct balance of short-term and long-term profitability under sustainability pressures. How much should organisations invest in environmentally- friendly practices? What are the economic pressures? What types of market strategies should be followed?



2-day programme, £1,200


2018 dates to be confirmed


School of Management
University of Bath
Claverton Down

In Bath our purpose built Management Suite is located within The Edge at the heart of the University campus.