University of Bath School of Management University of Bath School of Management

Professor Adam Joinson

photo name

telephone +44 (0) 1225 383319
email Email


Leading Refereed Journal Papers
Other Outputs

BSc, PhD

Job Title:

Professor of Information Systems


Information, Decisions & Operations

Key Research Interests:

Behavioural Science and Cyber-Security, Social Media, Influence, Privacy and Trust, Computational Social Science, Behaviour Change and Technology.

Research Interests

Adam conducts inter-disciplinary research on the interaction between human behaviour and technology, with specific foci on issues of how the design of systems influences behaviour ranging from privacy and self-disclosure, cyber-security, social relations and patterns of influence. He is a programme lead for the national Centre for Research and Evidence on Security Threats, as well as currently running funded projects on individual susceptibility to malevolent influence techniques (e.g. scams, phishing), communication accommodation, and behaviour change and technology. Adam's work has been funded by the ESRC, EPSRC, EU, British Academy, DSTL and UK Government. He also has an interest in ‘big data’ generally, and the use of computational social science to gain insights into social and workplace behaviours. There are more details on his personal website.

PhD Supervision

I am interested in hearing from potential PhD students who are interested in any of the topics listed above (or related), particularly those who are interested in work that crosses boundaries between computational and social science.


Jump to:
Leading Refereed Journals Papers | Books | Other Outputs

Leading Refereed Journal Papers

Muir, K., Joinson, A., Cotterill, R. & Dewdney, N. Forthcoming. Characterizing the Linguistic Chameleon: Personal and Social Correlates of Linguistic Style Accommodation. Human Communication Research.

Piwek, L., Ellis, D., Andrews, S. & Joinson, A. 2016. The Rise of Consumer Health Wearables: Promises & Barriers. PLoS Medicine, 13(2): e1001953.

Piwek, L., & Joinson, A. 2016. What do they Snapchat about? Patterns of use in time-limited instant messaging service. Computers in Human Behavior, 54: 358–367.

Vésteinsdóttir, V., Reips, U-D., Joinson, A. & Thorsdottir, F. 2015. Psychometric properties of measurements obtained with the Marlowe–Crowne Social Desirability Scale in an Icelandic probability based Internet sample. Computers in Human Behavior, 49: 608-614.

Piwek, L., Joinson, A., Morvan, J. 2015. The use of self-monitoring solutions amongst cyclists: An online survey and empirical study. Transportation Research: Part A, 77: 126-136.

Vasalou, A., Joinson, A. N. & Houghton, D. 2015. Privacy as a fuzzy concept: a new conceptualization of privacy for practitioners. Journal of the American Society of Information Science and Technology, 66(5): 918-929.

Kende, A., Ukhelyi, A., Joinson, A. & Greitemeyer, T. 2015. Putting the social (psychology) into social media. European Journal of Social Psychology, 45(4): 277-278.

Archer-Brown, C., Piercy, N. & Joinson, A. N. 2013. Examining the information value of virtual communities: Factual versus opinion-based message content. Journal of Marketing Management, 29(3-4): 421-438.

Whitty, M., Buchnan, T. B. & Joinson, A. N. 2012. Not all lies are spontaneous: An examination of deception across different modes of communication. Journal of the American Society for Information Science and Technology (JASIST), 63: 208-216.

Vasalou, A., Gill, A., Mazanderani, F., Papoutsi, C., & Joinson, A. N. 2011. Privacy Dictionary: A new resource for the automated content analysis of privacy. Journal of the American Society for Information Science and Technology (JASIST), 61: 2095-2105.

Vasalou, A., Joinson, A. N. & Courvoisier, D. 2010. Unpacking the nature of ‘true commitment’ in Facebook. International Journal of Human-Computer Studies, 68(10): 719-728.

Joinson, A. N., Paine, C. B., Buchanan, T., & Reips, U-R. 2010. Privacy, Trust and Self- Disclosure Online. Human-Computer Interaction, 25(1): 1-24.

Vasalou, A., & Joinson., A. N. 2009. Me, myself and I: The role of interactional context on self-presentation through avatars. Computers in Human Behavior, 25: 510-520.

► older publications

Vasalou, A., Joinson, A., Banziger, T., Goldie, P., & Pitt, J. 2008. Avatars in social media: Balancing accuracy, playfulness and embodied messages. International Journal of Human-Computer Studies, 66: 801-811.

Joinson, A. N., Paine, C. B., Buchanan, T., & Reips, U-R. 2008. Measuring Self-Disclosure Online: Blurring and Non-Response to Sensitive items in Web-Based Surveys. Computers in Human Behavior, 24: 2158–2171.

Paine, C. B., Stieger, S., Reips, U-R., Joinson, A. N. & Buchanan, T. 2007. Internet users’ perceptions of ‘privacy concerns’ and ‘privacy actions’. International Journal of Human-Computer Studies, 65: 526-536.

Joinson, A. N., Woodley, A., & Reips, U-R. 2007. Personalization, authentication and self- disclosure in self-administered Internet surveys. Computers in Human Behavior, 23: 275-285.

Buchanan, T., Paine, C. B., Joinson, A. N. & Reips, U-R. 2006. Development of measures of online privacy concern and protection for use on the Internet. Journal of the American Society for Information Science and Technology, 58: 157-165 .

Joinson, A. N. 2001. Self-disclosure in computer-mediated communication: The role of self-awareness and visual anonymity. European Journal of Social Psychology, 31: 177-192.


Whitty, M. T. & Joinson, A. N. 2008. Truth, Trust and Lies on the Internet. Oxford, UK: Routledge.

Joinson, A. N., McKenna, K. Y. A., Postmes, T. & Reips, U-R. (Eds.) 2007. Oxford Handbook of Internet Psychology. Oxford: Oxford University Press.

Joinson, A. N. 2003. Understanding the Psychology of Internet Behaviour: Virtual Worlds, Real Lives. Basingstoke: Palgrave Macmillan.

Other Outputs

Joinson, A. N. & Piwek, L. 2016. Technology and the formation of socially positive behaviours. In F. Spotswood (Eds.), ‘Beyond Behaviour Change: Perspectives from a diverse field’: 157-176. Bristol: Policy Press.

Jones, S., Cotterill, R., Dewdney, N., Muir, K. & Joinson, A. 2014. Finding Zelig in text: A measure for normalising linguistic accommodation. Proceedings of COLING 2014: 455-465, the 25th International Conference on Computational Linguistics, Dublin, Ireland.

Joinson, A. & Houghton, D. 2013. Privacy Value Network Analysis. In O’Hara et al. (Eds.), The Digital Enlightenment Handbook. Amsterdam: IOS Press.

Houghton, D. M. & Joinson, A. N. 2012. Linguistic markers of secrets and sensitive self- disclosure on Twitter: 10. Proceedings of 45th Hawaii International Conference on Systems Science (HICSS 12).

Marder, B. M, Joinson, A. N. & Shanker, A. 2012. Every post you make, every pic you take, I’ll be watching you: Behind social spheres on Facebook: 10. Proceedings of 45th Hawaii International Conference on Systems Science (HICSS 12).

Vasalou, A., Oostveen, A-M. & Joinson, A. N. 2012. A case study of non-adoption: the values of location tracking in the family. In Proceedings of the ACM 2012 conference on Computer Supported Cooperative Work (CSCW ’12, Seattle, Feb 2012), 779-788. New York: ACM Press.

Gill, A., Vasalou, A., Papoutsi, C. & Joinson, A. N. 2011. Privacy Dictionary: A Linguistic Taxonomy of Privacy for Content Analysis. Proceedings of the 29th International Conference on Human factors in computing systems (CHI '11), ACM Press, Vancouver, Canada, 3227-3236.

Dove, J., Eubanks, D., Panteli, N., Watts, L., & Joinson. A. N. 2011. Introductions in Web 2.0 communities: 10. Proceedings of 44th Hawaii International Conference on Systems Science (HICSS 11).

Joinson, A. N., Houghton, D., Vasalou, A., Marder, B. 2011. Digital Crowding: Privacy, Self-disclosure and Technology. In S. Trepte & L. Reinecke (Eds.), Privacy Online. Perspectives on Privacy and Self-Disclosure in the Social Web: 31-44. Heildelberg & New York: Springer.

► older publications

Joinson, A. N. 2008. ‘Looking at’, ‘Looking up’ or ‘Keeping up with’ people? Motives and Uses of Facebook: 1027- 1036. In Proceedings of the 26th Annual SIGCHI Conference on Human Factors in Computing Systems, Florence, Italy, CHI ’08, ACM, New York.

Paine, C. B. & Joinson, A. N. 2008. Privacy, Trust and Self-Disclosure. In A. Barak (Eds.), Psychological Aspects of Cyberspace: Theory, Research, Applications: 13-31. Cambridge: Cambridge University Press.

Vasalou, M., Joinson, A. N. & Pitt, J. 2007. Impact of avatars on self-awareness and social interaction. In Proceedings of the 25th Annual SIGCHI Conference on Human Factors in Computing Systems, San Jose, April 2007, CHI ’07, ACM, New York.

Birchmeier, Z., Joinson, A. N. & Dietz-Uhler, B. 2005. Storming and Forming a Normative Response to a Deception Revealed Online. Social Science Computer Review, 23: 108–121.

Joinson, A. N. & Dietz-Uhler, B. 2002. Explanations for the perpetration of and reactions to deception in a virtual community. Social Science Computer Review, 20: 275-289.

Joinson, A. N. 2001. 'Knowing me, Knowing You': Reciprocal self-disclosure and Internet- based surveys. Cyberpsychology and Behaviour, 4: 587-591.