Professor Avi Shankar
Contact
+44 (0) 1225 385265
Professor Avi Shankar
Publications
Books
Refereed Journal Papers
Book Chapters
Related links
Job Title:
Professor of Consumer Research
Subject Group:
Affiliated Research Centre:
Centre for Research in Advertising and Consumption (CRiAC)
Key Research Interests:
Consumer research; Consumer Culture Theory
Research Interests
My research interests are varied but can be subsumed within three broad categories. First I am interested in social and cultural theory inspired critiques of technologies of marketing - advertising, branding, consumer culture etc. Second I am interested in innovative research methodologies that allow us to capture the lived experience of life in a consumer culture. Finally I am interested in empirical studies of how people negotiate, interact and make sense of marketplace cultures and their place/space(s) in it.
Publications
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Books | Refereed journals papers | Book ChaptersBooks
Cova, B., Kozinets, R.V. & Shankar, A. 2007 (Eds). Consumer Tribes. Oxford: Elsevier Butterworth Heinemann.
Saren, M., Maclaran, P., Goulding C., Elliott, R., Shankar A., & Catterall, M. (Eds) 2007. Critical marketing: Defining the field. Oxford: Elsevier Butterworth Heinemann.
Refereed journal papers
Canniford R and Shankar A (Forthcoming 2013) Purifying Practices: How Consumers Assemble Romantic Experiences of Nature. Journal of Consumer Research
Goulding C, Shankar A & Canniford R (Forthcoming 2012) Learning to be Tribal: Facilitating the Formation of Consumer Tribes. European Journal of Marketing.
Naidoo, R., Shankar, A. & Veer, E. (2011) The Consumerist Turn in Higher Education: Policy Aspirations and Outcomes. Journal of Marketing Management. 11/12, 1142-1162. 3
Goulding,C & Shankar, A. (2011) Club Culture: Neo-Tribalism and Ritualized Behavior. Annals of Tourism Research, 38(4), 1435-1543. 4
Veer, E.& Shankar, A. (2011) Forgive me, Father, for I do not give full justification for my sins: How religious consumers justify the acquisition of material wealth. Journal of Marketing Management, 27 (5/6), 547-560. 3
Nuttall,P., Shankar, A. & Beverland, M. (2011) Mapping the unarticulated potential of qualitative research: Stepping out of the shadow of quantitative studies. Journal of Advertising Research, 51(1), 153-166. 3
Evans,A., Riley, S. & Shankar, A. (2010) Postfeminist Heterotopias: NegotiatingSafe and Seedy in the Ann Summers Sex Shop Space. European Journal of Women’s Studies 17(3), 211-229. DOI:10.1177/1350506810368817
Evans,A., Riley, S. & Shankar, A. (2010) Technologies of Sexiness: Theorizing Women’s Engagement in the Sexualization of Culture. Feminism & Psychology,20(1) 114-131. DOI: 10.1177/0959353509351854
Shankar A (2009) Reframing Critical Marketing. Journal of Marketing Management.25(7/8):681-696. DOI: 10.1362/026725709X471569
Goulding, C., Shankar, A., Elliott, R. & Canniford, R. (2009) The market place management of illicit pleasure, Journal of Consumer Research. 35(5): 759-771.
DOI: 10.1086/592946
Shankar, A., Elliott, R. & Fitchett, J. (2009) Consumption, identity and narratives of socialization, Marketing Theory. 9(1):75-94 DOI: 10.1177/1470593108100062
► older publications
Shankar, A., Whittaker, J. & Fitchett, J. (2006) Heaven knows I’m miserable now Marketing Theory, 6(4): 485-505. DOI: 10.1177/1470593106069933
Shankar, A., Cherrier, H. & Canniford, R. (2006) Consumer empowerment: A Foucauldian interpretation, European Journal of Marketing, 40(9/10): 1013-1030.
DOI:10.1108/03090560610680989
Goulding, C. & Shankar, A. (2004) Age is just a number: ‘rave’ culture and the cognitively young ‘thirty something’, European Journal of Marketing, Vol. 38(5/6): 641-658. DOI:10.1108/03090560410529268
Goulding, C., Shankar, A. & Elliott, R. (2002) Working weeks, rave weekends: identity fragmentation and the emergence of new communities Consumption, Markets and Culture, 5(4): 261-284. DOI: 10.1080/1025386022000001406
Shankar, A. & Fitchett, J. (2002) Having, being & consumption, Journal of Marketing Management, 18(5/6): 501-516. DOI:10.1362/0267257022683721
Shankar, A. & Goulding, C. (2001) Interpretive consumer research: two more contributions to theory and practice, qualitative market Research An International Journal 4(1): 7-16. DOI:10.1108/13522750110364523
Shankar, A. & Patterson, M. (2001) Interpreting the past, writing the future Journal of Marketing Management, 17 (5/6):481-501. DOI:10.1362/026725701323366890
Shankar, A., Elliott, R. & Goulding, C.(2001) Understanding Consumption: Contributions from a Narrative Perspective, Journal of Marketing Management, 17 (3/4): 429-453. DOI: N/A
Shankar, A. (2000) Lost in music? Subjective personal introspection and popular music consumption Qualitative Market Research: An International Journal, 3(1): 27-37.DOI: N/A
Shankar, A. (1999) Advertising’s Imbroglio, Journal of Marketing Communications, 5(1):1-17. DOI: N/A
Shankar, A. & Horton, B. (1999) Ambient media: Advertising’s new media opportunity? International Journal of Advertising, 18(3): 305-322. DOI: N/A
Nancarrow, C., Moskvin, A. & Shankar, A. (1996) Bridging the great divide: The transfer of techniquesMarketing Intelligence & Planning, 14(6): 27-37. DOI: N/A
Book Chapters
Saren, M., Maclaren, P., Goulding, C., Elliott. R., Shankar, A. & Catterall, M. 2007. Critical Marketing: Defining the Field, in Saren, M., Maclaren, P., Goulding, C., Elliott. R., Shankar, A. and Catterall, M. 2007. Critical marketing: Defining the field, Oxford: Elsevier Butterworth Heinemann.
Canniford R. and Shankar, A. 2007. Marketing the Savage: Appropriating Tribal Tropes, in Cova, B., Kozinets, R.V. and Shankar, A. (Eds.) Consumer tribes, Oxford: Elsevier Butterworth Heinemann.
Cova, B., Kozinets, R.V. and Shankar, A. 2007. Tribes Inc. in Cova, B., Kozinets, R.V. and Shankar, A. (Eds.) Consumer tribes, Oxford: Elsevier Butterworth Heinemann.
Shankar, A. 2006. Book Groups: A Male Outsider Perspective, in Brown, S. (Ed.) Consuming books, London: Routledge.
