Professor Avi Shankar
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Job Title: Professor of Consumer Research
Affiliated Research Centre: Centre for Research in Advertising and Consumption (CRiAC) Subject Group: Marketing Key Research Interests: Consumer research; Consumer Culture Theory |
My research interests are varied but can be subsumed within three broad categories. First I am interested in social and cultural theory inspired critiques of technologies of marketing - advertising, branding, consumer culture etc. Second I am interested in innovative research methodologies that allow us to capture the lived experience of life in a consumer culture. Finally I am interested in empirical studies of how people negotiate, interact and make sense of marketplace cultures and their place/space(s) in it. |
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Recent Publications 2001 to dateCova, B., Kozinets, R.V. & Shankar, A. 2007 (Eds). Consumer Tribes. Oxford: Elsevier Butterworth Heinemann. Saren, M., Maclaran, P., Goulding C., Elliott, R., Shankar A., & Catterall, M. (Eds) 2007. Critical marketing: Defining the field. Oxford: Elsevier Butterworth Heinemann. Naidoo, R., Shankar, A. & Veer, E. (2011) TheConsumerist Turn in Higher Education: Policy Aspirations and Outcomes. Journalof Marketing Management. 11/12, 1142-1162. 3 Goulding,C & Shankar, A. (2011), Club Culture: Neo-Tribalism and Ritualized Behavior. Annals of Tourism Research, 38(4), 1435-1543. 4 Veer, E.& Shankar, A. (2011), Forgive me, Father, for I do not give fulljustification for my sins: How religious consumers justify the acquisition ofmaterial wealth. Journal of Marketing Management, 27 (5/6), 547-560. 3 Nuttall,P., Shankar, A. & Beverland, M. (2011),Mapping the unarticulatedpotential of qualitative research: Stepping out of the shadow of quantitativestudies. Journal of Advertising Research, 51(1), 153-166. 3 Evans,A., Riley, S. & Shankar, A. (2010),Postfeminist Heterotopias: NegotiatingSafe and Seedy in the Ann Summers Sex Shop Space. European Journal of Women’sStudies 17(3), 211-229. Evans,A., Riley, S. & Shankar, A. (2010),Technologies of Sexiness: TheorizingWomen’s Engagement in the Sexualization of Culture. Feminism & Psychology,20(1) 114-131. Veer E & Shankar A (2011) Forgive me, Father, for I do not give full justification for my sins:How religious consumers justify the acquisition of material wealth. Journalof Marketing Management (Forthcoming) Nutall, P, Shankar A & Beverland MB (2011) Mapping theunarticulated potential of qualitative research: Stepping out of the shadow ofquantative studies. Journal of Advertising Research.(Forthcoming) Shankar A (2009)Reframing Critical Marketing. Journalof Marketing Management.25(7/8):681-696.Clickhere for article. Goulding, C., Shankar, A., Elliott, R. & Canniford, R. 2009Themarketplace management of illicit pleasure, Journal of Consumer Research. 35(5): 759-771. Click here forarticle Shankar, A., Elliott, R. & Fitchett, J.2009, Consumption,identity and narratives of socialization, Marketing Theory. 9(1):75-94Click here for article Shankar, A., Whittaker, J. & Fitchett, J. 2006, Heaven knows I’m miserable now, Marketing Theory, 6(4), 485-505. Click here for article Shankar, A., Cherrier, H. & Canniford, R. 2006, Consumer empowerment: A Foucauldian interpretation, European Journal of Marketing, 40(9/10), 1013-1030. Click here for article Goulding, C. & Shankar, A. 2004. Age is just a number: ‘rave’ culture and the cognitively young ‘thirty something’, European Journal of Marketing, Vol. 38(5/6), 641-658. Click here for article Goulding, C., Shankar, A. & Elliott, R. 2002. Working weeks, rave weekends: identity fragmentation and the emergence of new communities, Consumption, Markets and Culture, 5(4), 261-284. Click here for article Shankar, A. & Fitchett, J. 2002. Having, being & consumption, Journal of Marketing Management, 18(5/6), 501-516. Click here for article Shankar, A. & Goulding, C. 2001. Interpretive consumer research: two more contributions to theory and practice, qualitative market Research: An International Journal, 4(1), 7-16. Click here for article Shankar, A. & Patterson, M. 2001. Interpreting the past, writing the future, Journal of Marketing Management, 17 (5/6), 481-501. Click here for article Shankar, A., Elliott, R. & Goulding, C. 2001. Understanding Consumption: Contributions from a Narrative Perspective, Journal of Marketing Management, 17 (3/4), 429-453. Click here for article Shankar, A. 2000. Lost in music? Subjective personal introspection and popular music consumption, Qualitative Market Research: An International Journal, 3(1), 27-37. Click here for article Shankar, A. 1999. Advertising’s Imbroglio, Journal of Marketing Communications, 5(1), 1-17. Click here for article Shankar, A. & Horton, B. 1999. Ambient media: Advertising’s new media opportunity? International Journal of Advertising, 18(3), 305-322. Click here for article Nancarrow, C., Moskvin, A. & Shankar, A. 1996. Bridging the great divide: The transfer of techniques, Marketing Intelligence & Planning, 14(6), 27-37. Click here for article Saren, M., Maclaren, P., Goulding, C., Elliott. R., Shankar, A. & Catterall, M. 2007. Critical Marketing: Defining the Field, in Saren, M., Maclaren, P., Goulding, C., Elliott. R., Shankar, A. and Catterall, M. 2007. Critical marketing: Defining the field, Oxford: Elsevier Butterworth Heinemann. Canniford R. and Shankar, A. 2007. Marketing the Savage: Appropriating Tribal Tropes, in Cova, B., Kozinets, R.V. and Shankar, A. (Eds.) Consumer tribes, Oxford: Elsevier Butterworth Heinemann. Cova, B., Kozinets, R.V. and Shankar, A. 2007. Tribes Inc. in Cova, B., Kozinets, R.V. and Shankar, A. (Eds.) Consumer tribes, Oxford: Elsevier Butterworth Heinemann. Shankar, A. 2006. Book Groups: A Male Outsider Perspective, in Brown, S. (Ed.) Consuming books, London: Routledge. |
DOI: 10.1362/026725709X471569
