Mr Bruno Oliveira
BA, MSc, PhD
Job Title:
Lecturer in Entrepreneurship
Subject Group:
Strategy and International Management
Key Research Interests:
Entrepreneurship, Cognitions, Emotions, Strategic Management, Strategy-as-Practice, Strategy Tools
Research Interests
My research interests focus on two distinct research areas. First, I am interested on better understanding the use of strategic management practices. In particular, I have focused on studying the use of strategy tools, which are widely taught in management education programmes. Second, I am developing a new stream of research on entrepreneurship. I am particularly interested in studying what inspires entrepreneurial action and how nascent entrepreneurs can be more purposeful in their pursuit of this inspiration. I am also interested on the role of emotions (e.g. passion) in promoting or constraining entrepreneurial action.
Publications
Refereed journal papers
Jarzabkowski, P., M. Giulietti, B Oliveira & N. Amoo (2013). “We Don’t Need No Education”—Or Do We? Management Education and Alumni Adoption of Strategy Tools. Journal of Management Inquiry, 22(1): 4-24. DOI: 10.1177/1056492612460588
Practitioner reports
Jarzabkowski, P., M. Giulietti, B. Oliveira (2009). Building a Strategy Toolkit: Lessons from Business. Advanced Institute of Management (AIM), Executive Briefings.
