Dr Carolyn Strong
+44 (0) 1225 383143
BA, DipM, MA, MBA, PhD
Job Title:
Senior Lecturer in Marketing.
Subject Group:
Key Research Interests:
Marketing to young people and families
Research Interests
Carolyn Strong is a Senior Lecturer in Marketing. Her research lies in Business Ethics, Marketing and Society and Marketing Strategy. Her current research projects include ‘Ethical Consumerism and Fair Trade’ and ‘Family Impacts on Social Marketing Behaviors’.
Publications
Refereed journal papers
Martin B, Gnoth J, Strong C. (2009) Temporal construal in advertising: The moderating role of temporal orientation and attribute importance upon consumer evaluations, Journal of Advertising. 38(3): 5-19. DOI: 10.2753/JOA0091-3367380301
Strong C. (2006) The influence of employee behavioural performance on customer focus strategies. The Service Industries Journal. 26(2): 147-163. DOI: 10.1080/02642060500369180
Strong C. (2006) Is managerial behaviour a key to effective customer orientation? Total Quality Management and Business Excellence. 17 (1): 97-115. DOI: 10.1080/14783360500249687
Strong C & Eftychia S. (2006) The influence of family and family and friends on teenage smoking in Greece: Some preliminary findings. Marketing Intelligence and Planning. 24(2): 119-126.
DOI: 10.1108/02634500610653982
Strong C & Harris L. (2004) The drivers of customer orientation: An exploration of relational, human resource and procedural tactics. Journal of Strategic Marketing. 12(3): 183-204. DOI: 10.1080/0965254042000262904
Morgan R & Strong C. (2003) Business performance and dimensions of strategic orientation. Journal of Business Research. 56 (3): 163-176. DOI: 10.1016/S0148-2963(01)00218-1
Morgan R, Strong C, & McGuiness T. (2003) Product-market positioning & prospector strategy: An analysis of strategic patterns from the resource-based perspective. European Journal of Marketing. 37 (10): 1409-1439. DOI: N/A
