University of Bath School of Management University of Bath School of Management

Dr Christopher Archer-Brown

Christopher Archer-Brown

telephone +44 (0) 1225 383149
email Dr Christopher Archer-Brown

Leading Refereed Journal Papers

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Public Engagement with Research Case Studies


Job Title:

Lecturer in Information Systems


Information, Decision and Operations

Key Research Interests:

Social media, innovation, intellectual capital and personal influence.

Research Interests

My research agenda has two broad streams: First, I am researching the use of social media tools inside organisations to increase collaboration; this will interface with work from the fields of organisational development and human resources. Second, I am continuing work from my PhD in understanding the use of social media by firms to enhance development and adoption of innovations, which interfaces with colleagues in operations and marketing.  I am interested in how non-financial capital structures (social capital, human capital and intellectual capital) can be facilitated by ‘digital capital’.

PhD Supervision

I am interested in hearing from PhD students who are interested in pursuing quality research into social media and collaboration.


Leading Refereed Journal Papers

Archer-Brown, C., Piercy, N., & Joinson, A. 2013. Examining the information value of virtual communities: Factual versus opinion based message content. Journal of Marketing Management, 29(3-4): 421-438, DOI: 10.1080/0267257X.2012.732599.