University of Bath School of Management University of Bath School of Management

Professor Emeritus David Ford

Professor David Ford
Publications

Leading Refereed Journal Papers

BA, MSc, PhD

Job Title:

Founder member of International Marketing and Purchasing Group 

Research Interests

My work involves examining how the relationships between companies develop and how they can be managed effectively. It also involves issues of technological development within and between companies. I am currently working as part of the team on the "Newmark" project. This study is looking at ways in which complex networks of companies operate and how companies behave within them.

Publications

Leading Refereed Journal Papers

Ford, D. & Hakansson, H. 2006. IMP - some things achieved: much more to do. European Journal of Marketing. 40(3/4): 248-258. DOI: 10.1108/03090560610648039.

Johnsen, R. & Ford, D. 2006. Interaction capability development of smaller suppliers in relationships with larger customers. Industrial Marketing Management, 35(8), DOI: 10.1016/j.indmarman.2006.05.005.

Mouzas, S. & Ford, D. 2006. Managing relationships in showery weather: The role of umbrella agreements. Journal of Business Research. 59(12): 1248-1256. DOI: 10.1016/j.jbusres.2006.10.001.

Ford, D. & Redwood, M. 2005. Making sense of network dynamics through network pictures: A longitudinal case study. Industrial Marketing Management. 34(7): 648-657, DOI: 10.1108/03090560610648039.

Ford, D. 2004. The IMP Group and International Marketing. International Marketing Review. 21(2): 139-141, DOI: 10.1108/02651330410531358.

Hakansson, H. & Ford, D. 2002. How Should Companies Interact in Business Networks? Journal of Business Research. 55(2): 133-139. DOI: 10.1016/S0148-2963(00)00148-X.

Ford, D., & Saren, M. 2003. Technology strategy for business (Translated into Chinese ed.). London: International Thomson.