University of Bath School of Management University of Bath School of Management

Dr Elizabeth Mamali

Dr Elizabeth Mamali

telephone +44 (0) 1225 385084


Other Outputs

BSc, MA (Warwick), PhD (Bath)

Job Title:

Lecturer in Marketing


Marketing, Business & Society

Key Research Interests:

Consumer culture, consumption communities, alternative modes of organizing, ethnographic approaches to consumption

Research Interests

My research interests broadly concern the more sociocultural aspects of consumption. I employ qualitative, particularly ethnographic, research methods and sociological theory to the study of marketplace cultures. Building on my doctoral work, I currently study alternative modes of organizing (what happens when marketplace cultures reconfigure to formalized organizations) and different aspects of consumer-organized conspicuous projects of market resistance. I am also interested in challenges surrounding ethnographic data collection methods and particularly the ethics of rapport with research participants and moral mutuality in fieldwork.


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Leading Refereed Journals Papers |

Leading Refereed Journal Papers

Mamali, E. Forthcoming. Researcher's guilt: confessions from the darker side of ethnographic consumer research. Consumption Markets & Culture.

Mamali, E. & Nuttall, P. 2016. Mobilizing Hegemonic Practices in Trajectories of Conspicuous Resistance. European Journal of Marketing, 50 (9/10), 1629-1651.