University of Bath School of Management

Refereed journal papers

Moisio R, Arnould E & Gentry JW (Forthcoming) Productive Consumption in the Class-Mediated Construction of Domestic Masculinity: Do-It-Yourself (DIY) Home Improvement in Men's Identity Work. Journal of Consumer Reseach

Guo L, Arnould EJ, Gruen T & Chuanyi T (2013) Socializing to Co-produce; Pathways to Consumers' Financial Well-Being. Journal of Services Research DOI:10.1177/1094670513483904

Cayla J & Arnould E (2013) Ethnographic Stories for Market Learning Journal of Marketing DOI:10.1509/jm.12.0471

Bardhi F, Eckhardt G & Arnould E (Forthcoming 2012) Liquid Relationship to Possessions Journal of Consumer Research. DOI:10.1086/664037

Press M & Arnould E (2011) How Does Organizational Identification Form? A Consumer Behavior Perspective Journal of Consumer Research. 38(4):650-666. DOI:10./1086/660699

Dion D & Arnould E. (2011) Retail Luxury Strategy: Assembling Charisma through Art and Magic Journal of Retailing. 87(4):502-520. DOI:10.1016/j.jretai.2011.09.001

Press M & Arnould E (2011) Legitimating Community Supported Agriculture through American Pastoralist Ideology Journal of Consumer Culture. 11(2):168-194. DOI:10.1177/1469540511402450

Oneto S & Arnould E (2011) Alternative Trade Organization and Subjective Quality of Life: The Case of Latin American Coffee Producers Journal of Macromarketing 31(3):276-290. DOI:10.1177/0276146711405668

Arnould E, Plastina A & Ball D (2009) Does Fair Trade Deliver on Its Core Value Proposition? Effects on Income, Educational Attainment and Health in Three Countries Journal of Public Policy and Marketing 28(9):186-201. DOI: n/a

Arnould E, Schau J & Muniz Jr A (2009) How Brand Communities Create Value Journal of Marketing 73(5):30-51. DOI:10.1509/jmkg.73.5.30

Arnould E & Cayla J (2008) A Cultural Approach to Branding in International Marketing Journal of International Marketing 16(4):86-112. DOI:10.1509/jimk.16.4.86

Arnould E & Price L (2006) Market Oriented Ethnography Revisited Journal of Advertising Research 46(9):251-263. DOI:10.2501/S0021849906060375

Book Chapters

Arnould, E & M. Press (2011), Marketing Organizations and Sustainable Marketing, in George Basile, James Hershauer, and Scott G. McNall, eds., Sustainable Business Practices: Challenges, Opportunities, and Practices, Praeger Press.

Arnould E, Deberry Spence B & Bonsu K (2011) Market development in the African Context, in Visconti L, Penaloza L & Ozcalar-Toulouse N (eds) Marketing Management: A Cultural Perspective, LondonL Routledge.

Arnould E, Deberry Spence B & Bonsu K (Forthcoming) Market development in the African Context, in Visconti L, Penaloza L & Ozcalar-Toulouse N (eds) Cultural Marketing Management:Strategy and Practices

Arnould E (Forthcoming) Consumer Culture in Africa in Southerton D (ed) Encyclopedia of Consumer Culture, Washington DC: Sage Publications

Arnould E, Sheth J & Malhotra N (2011) Global Consumer Culture, in Bello D & Griffith D (eds) Wiley International Encyclopedia of Marketing London & New York: John Wiley & Sons Limited

Arnould E, Folkman Curasi C & Price LL (2010) The Ageing Consumer and Intergenerational Transmission of Cherished Possessions, in Drolet A, Schwartz N & Noon C (eds) The Aging Consumer: Perspectives from Psychology and Economics, New York: Routledge

Askegaard S, Kjeldgaard D & Arnould E (2009) Reflexive Culture’s Consequenses in Cheryl Nakata (ed) Beyond Hofstede: Culture Framework for Global Marketing and Management, Macmillan/Palgrave: 101-122

Arnould E & Thompson C (2007) Consumer Culture Theory (and We Really Mean Theoretics): Dilemmas and Opportunities Posed by an Academic Branding Strategy, in Belk R & Sherry JF (eds) Consumer Culture Theory, Oxford UK:Elsevier: 3 – 22

Arnould E (2007) Service-Dominant Logic and Consumer Culture Theory: Natural Allies in an Emerging Paradigm, in Belk R & Sherry JF (eds) Consumer Culture Theory, Oxford UK: Elsevier: 57-78