Professor Eric Arnould
Job Title: BA, MA, PhD
Professor of Marketing
Subject Group: Marketing
Key Research Interests: sustainability, consumer culture theory, base-of-pyramid markets, services.
I pursue research, teaching and practice under two banners, the first is sustainable business practices in which area my research has focused on fair trade marketing, demand side energy use, and sustainable agricultural production strategies. The second banner is that of consumer culture theory in which area I have helped to codify the field as well as several of its primary research directions, especially the sociocultural patterning of consumption and market cultures. Eric's blog - mktganthropology
I welcome enquiries from prospective PhD students who have a social science background and are interested in the areas highlighted above.
Recent Publications 2001 to date
Moisio R, Arnould E & Gentry JW (Forthcoming) Productive Consumption in the Class-Mediated Construction of Domestic Masculinity: Do-It-Yourself (DIY) Home Improvement in Men's Identity Work. Journal of Consumer Reseach
Guo L, Arnould EJ, Gruen T & Chuanyi T (2013) Socializing to Co-produce; Pathways to Consumers' Financial Well-Being. Journal of Services Research DOI:10.1177/1094670513483904
Cayla J & Arnould E (2013) Ethnographic Stories for Market Learning Journal of Marketing DOI:10.1509/jm.12.0471
Bardhi F, Eckhardt G & Arnould E (Forthcoming 2012) Liquid Relationship to Possessions Journal of Consumer Research. DOI:10.1086/664037
Press M & Arnould E (2011) How Does Organizational Identification Form? A Consumer Behavior Perspective Journal of Consumer Research. 38(4):650-666. DOI:10./1086/660699
Dion D & Arnould E. (2011) Retail Luxury Strategy: Assembling Charisma through Art and Magic Journal of Retailing. 87(4):502-520. DOI:10.1016/j.jretai.2011.09.001
Press M & Arnould E (2011) Legitimating Community Supported Agriculture through American Pastoralist Ideology Journal of Consumer Culture. 11(2):168-194. DOI:10.1177/1469540511402450
Oneto S & Arnould E (2011) Alternative Trade Organization and Subjective Quality of Life: The Case of Latin American Coffee Producers Journal of Macromarketing 31(3):276-290. DOI:10.1177/0276146711405668
Arnould E, Plastina A & Ball D (2009) Does Fair Trade Deliver on Its Core Value Proposition? Effects on Income, Educational Attainment and Health in Three Countries Journal of Public Policy and Marketing 28(9):186-201. DOI: n/a
Arnould E, Schau J & Muniz Jr A (2009) How Brand Communities Create Value Journal of Marketing 73(5):30-51. DOI:10.1509/jmkg.73.5.30
Arnould E & Cayla J (2008) A Cultural Approach to Branding in International Marketing Journal of International Marketing 16(4):86-112. DOI:10.1509/jimk.16.4.86
Arnould E & Price L (2006) Market Oriented Ethnography Revisited Journal of Advertising Research 46(9):251-263. DOI:10.2501/S0021849906060375
Arnould, E & M. Press (2011), Marketing Organizations and Sustainable Marketing, in George Basile, James Hershauer, and Scott G. McNall, eds., Sustainable Business Practices: Challenges, Opportunities, and Practices, Praeger Press.
Arnould E, Deberry Spence B & Bonsu K (2011) Market development in the African Context, in Visconti L, Penaloza L & Ozcalar-Toulouse N (eds) Marketing Management: A Cultural Perspective, LondonL Routledge.
Arnould E, Deberry Spence B & Bonsu K (Forthcoming) Market development in the African Context, in Visconti L, Penaloza L & Ozcalar-Toulouse N (eds) Cultural Marketing Management:Strategy and Practices
Arnould E (Forthcoming) Consumer Culture in Africa in Southerton D (ed) Encyclopedia of Consumer Culture, Washington DC: Sage Publications
Arnould E, Sheth J & Malhotra N (2011) Global Consumer Culture, in Bello D & Griffith D (eds) Wiley International Encyclopedia of Marketing London & New York: John Wiley & Sons Limited
Arnould E, Folkman Curasi C & Price LL (2010) The Ageing Consumer and Intergenerational Transmission of Cherished Possessions, in Drolet A, Schwartz N & Noon C (eds) The Aging Consumer: Perspectives from Psychology and Economics, New York: Routledge
Askegaard S, Kjeldgaard D & Arnould E (2009) Reflexive Culture’s Consequenses in Cheryl Nakata (ed) Beyond Hofstede: Culture Framework for Global Marketing and Management, Macmillan/Palgrave: 101-122
Arnould E & Thompson C (2007) Consumer Culture Theory (and We Really Mean Theoretics): Dilemmas and Opportunities Posed by an Academic Branding Strategy, in Belk R & Sherry JF (eds) Consumer Culture Theory, Oxford UK:Elsevier: 3 – 22
Arnould E (2007) Service-Dominant Logic and Consumer Culture Theory: Natural Allies in an Emerging Paradigm, in Belk R & Sherry JF (eds) Consumer Culture Theory, Oxford UK: Elsevier: 57-78