Dr Haiming Hang
+44 (0) 1225 383765
Job Title:
Senior Lecturer in Marketing
Subject Group:
Key Research Interests:
children, consumer behaviour, advertising, international retailing
Research Interests
My main research area is consumer’s judgment and decision making. In particular, I am quite interested in the interplay of feeling and thinking, the nonconscious and embodied nature of cognition and their implications for consumer behaviour and advertising effectiveness. I am also quite interested in children’s consumer socialisation and their response to and cope with different marketing stimuli (e.g. advertising and brand). International retailing in particular international retail marketing is also one of my key research themes.
Publications
Jump to:
Books | Refereed journals papers | Book ChaptersBooks
Hang, H. 2009. The emergence of international retailing in China: Pre-conditions and contexts. Saarbrucken: VDM Verlag.
Refereed journal papers
Hang H (forthcoming). Is product placement immune to advertising clutter? Journal of Advertising Research
Hang H (2012). The implicit influence of bimodal brand placements on children: information integration or information interference? International Journal of Advertising 31(3):
Godley A & Hang H (2012). Globalization and the evolution of international retailing: a comment on Alexander’s British overseas retailing, 1900-1960. Business History, 54(4):529-541. DOI:10.1080/00076791.2011.631125
Hang H & Auty S (2011). Children playing branded video games: the impact of interactivity on product placement effectiveness. Journal of Consumer Psychology, 21(1): 65-72. DOi:10.1016/j.jcps.2010.09.004
Hang H & Godley A (2009). Revisiting the psychic distance paradox: international retailing in China in the long run (1840-2005). Business History, 51(3): 383-400 DOI:10.1080/00076790902843940
Hang H & Auty S (2009). Video games, processing fluency and children’s choice: exploring placement in new media. Advances in Consumer Research, 36.
Book Chapters
Owen, L., Hang, H., Lewis, C., & Auty, S. (2012). Children’s processing of embedded brand messages: product placement and the role of conceptual fluency. In L .J. Shrum (Eds.), The psychology of entertainment media: blurring the lines between entertainment and
Persuasion (2nd edition), New York: Taylor and Francis.
