University of Bath School of Management University of Bath School of Management

Dr Melea Press


telephone +44 (0) 1225 386743
email Dr Melea Press


Leading Refereed Journal Papers

Job Title:

Senior Lecturer in Marketing

Subject Group:


Key Research Interests:

Sustainable strategies for business management, energy use and agriculture; identification; transformation

Research Interests

The aim of my research is to help industry move towards more sustainable practices.

My research focus is sustainable strategies for business management, energy use and agriculture. In this pursuit I have researched strategies for demand-side energy reduction with individual households and larger communities, and production strategies for both small-scale and commodity agriculture producers. In addition, I study identification and transformation; that is, how individuals develop relationships with organizations, and how the transformations in individuals and organizational cultures take place as a result.

PhD Supervision

I welcome enquiries from potential PhD candidates who share similar interests.


Jump to:
Books | Leading Refereed Journals Papers


Arnould, E & M. Press (2011), Marketing Organizations and Sustainable Marketing, in George Basile, James Hershauer, and Scott G. McNall, eds.,Sustainable Business Practices: Challenges, Opportunities, and Practices, Praeger Press.

Leading Refereed Journal Papers

Press M & Arnould E (2011) How Does Organizational Identification Form? A Consumer Behavior Perspective Journal of Consumer Research 38(4): 650-666. DOI:10.1086/660699

Press M & Arnould E (2011) Legitimating Community Supported Agriculture through American Pastoralist Ideology Journal of Consumer Culture.11(2): 168-194. DOI:10.1177/1469540511402450

Press M, Caires M & Patton T (2010) Campus Sustainability Through Civic Engagement: Preparing Students as Leaders for a World Facing Climate Change Sustainability: The Journal of Record 3(2):115-118. DOI:10.1089/SUS.2010.9787

Press M & Arnould E (2009) Constraints on Sustainable Energy Consumption: Marketing and Public Policy Challenges and Opportunities Journal of Public Policy and Marketing 28(1):102-113. DOI:10.1509/jppm.28.1.102